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The basic plan is not displayed as an option for U.S. subscribers on its Plan and Pricing page for U.S. customers. The company quit offering the basic plan for new subscribers in July 2023, but allowed basic plan customers to remain on the subscription so long as they didn't cancel or change plans.

Netflix, which began offering a "standard with ads" tier in November 2022, said the plan's "attractiveness" led to a 34% increase in ad-supported subscriptions from the prior quarter. The company reported a record 277.65 million subscribers across all tiers in the second quarter, up 16.5% year-over-year.

Netflix subscribers in the U.S. and in France who are currently on the Basic plan will have to choose a new plan, the company said in a statement to USA TODAY. Those members impacted will get an email starting today, the company said.

Even without the basic, ad-free offering, Netflix represents "a very strong offering for our members," when you consider the $6.99 monthly ad-supported option, said co-CEO Greg Peters, during a videoconference about the company's second quarter performance Thursday.

"Essentially, we're providing them a better experience: two streams versus one. We've got higher definition. We got downloads. And, of course, all at a lower price," he said. "And for members who don't want that ads experience, they, of course, can choose our ad-free Standard or Premium plans."

Netflix added more than 8 million subscribers in the second quarter, benefiting from the return of series such as "Bridgerton," and "Baby Reindeer" and the live event "The Roast of Tom Brady," as well as a password-sharing crackdown.

Total number of subscribers grew to more than 277.6 million, an increase of 16.5%, the company said. Netflix forecast lower subscriber additions in the current quarter (July-Sept.) than in the same period last year, when the streaming company added more than 8.7 million.

Offer subject to change. Receive Netflix Standard with ads while you maintain 1 qualifying Go5G Next, Go5G Plus or Magenta Max line or 2+ Go5G or Magenta lines in good standing. Netflix account, plan availability & compatible device required. Alternative discount toward different Netflix streaming plans may apply. Not redeemable or refundable for cash; cannot be exchanged for Netflix gift subscriptions. Cancel Netflix anytime. Netflix Terms of Use apply: www.netflix.com/termsofuse. 1 offer per T-Mobile account; for existing Netflix members it may take 1-2 bill cycles during which time you will continue to be charged separately for any existing Netflix account. If you link an existing Netflix account to this offer, terminating the qualifying line(s) will not automatically cancel your Netflix membership, and Netflix will automatically resume charging your existing payment method that they have on file. Like all plans, features may change or be discontinued at any time; see T-Mobile Terms and Conditions at T-Mobile.com for details.

Offer subject to change. Receive Netflix Standard with ads while you maintain a qualifying line in good standing. Netflix account, plan availability & compatible device required. Alternative discount toward different Netflix streaming plans may apply. Not redeemable or refundable for cash; cannot be exchanged for Netflix gift subscriptions. Cancel Netflix anytime. Netflix Terms of Use apply: www.netflix.com/termsofuse. 1 offer per T-Mobile account; for existing Netflix members it may take 1-2 bill cycles during which time you will continue to be charged separately for any existing Netflix account. If you link an existing Netflix account to this offer, terminating the qualifying line will not automatically cancel your Netflix membership, and Netflix will automatically resume charging your existing payment method that they have on file. Like all plans, features may change or be discontinued at any time; see T-Mobile Terms and Conditions at T-Mobile.com for details.

With Netflix Standard with ads you can watch on up to two devices within a household at the same time. You can upgrade to Netflix Premium and watch on up to four devices in the same household at the same time for the discounted rate of $16, through your T-Mobile bill. Visit this page to upgrade now.

Log into My.T-mobile, select Account, and then select Manage add-ons. On the Manage data and add-ons page, add Netflix in the Services section. T-Mobile pays Netflix directly for you. For customers with an existing Netflix account, it may take one or two Netflix billing cycles for your billing to transfer to T-Mobile.

Depending on your subscription plan, the price hike adds up to an extra $24 or $36 you pay each year to the streaming service. Below, CNBC Select shares some ways to save on (and even benefit from) your Netflix subscription.

While you're unlikely to be happy about paying a higher monthly Netflix bill, it does mean you earn a bit more from that 6% cash back. Amex's cash back is earned in the form of Reward Dollars, which cardholders can then use as a statement credit to lower their credit card balance.

And with the U.S. Bank Cash+ Visa Signature Card, cardholders can choose to earn 5% cash back on two bonus categories each quarter, on their first $2,000 in combined eligible net purchases, then 1%. Television, internet and streaming services are counted as a bonus category and U.S. Bank's website lists Netflix as a sample qualifying merchant. Again, you can use this cash back to essentially lower your credit card bill.

T-Mobile has a "Netflix On Us" deal where qualifying cell phone plans get a free Netflix subscription. Those who aren't happy with their current cell phone provider should consider this benefit, which not only makes Netflix complimentary but also consolidates your streaming and cell phone bill.

Netflix allows you to pause your membership and come back to it. This can give you a break from the monthly subscription if you're looking to cut costs or if you're just not watching a particular show at the moment.

You just have to connect the bank account you use to pay your Netflix subscription to Experian Boost, and Experian will add your payments to your Experian credit file. Consumers can link positive payment data as far back as 24 months. Experian Boost also includes access to your FICO Score and Experian free credit monitoring that alerts you to changes on your credit report, such as new account openings in your name and balance updates.

Basic and Premium plan Netflix subscribers will now pay a little more each month for the streaming service. To help save on this cost, get a credit card that rewards streaming purchases, switch your phone plan to T-Mobile or take a pause on your subscription. And, while you're paying more for it, make sure that monthly Netflix bill is helping your credit with Experian Boost.

At CNBC Select, our mission is to provide our readers with high-quality service journalism and comprehensive consumer advice so they can make informed decisions with their money. Every personal finance article is based on rigorous reporting by our team of expert writers and editors with extensive knowledge of personal finance products. While CNBC Select earns a commission from affiliate partners on many offers and links, we create all our content without input from our commercial team or any outside third parties, and we pride ourselves on our journalistic standards and ethics.

The company added nearly 8.8 million worldwide subscribers during the July-September period, more than tripling the number gained during the same time last year when Netflix was scrambling to recover from a downturn in customers during the first half last year. The increase left Netflix with about 247 million worldwide subscribers, well above the 243.8 million projected by analysts surveyed by FactSet Research.

The company's stock price soared more than 12% in extended trading after the latest quarterly numbers came out. Netflix shares have increased by about 30% so far this year amid mounting evidence its video streaming service is faring better than most in a crowded fielded of competitors that is testing the financial limits of many households.

Netflix has picked up more than 16 million subscribers through the first nine months of the year, already eclipsing the 8.9 million subscribers that it added all of last year. But it's still a fraction of the more than 36 million additional subscribers that Netflix attracted in 2020 when the pandemic turned into a gold mine for the service at a time when people were looking for ways to stay entertained while tethered to home.

This year's subscriber inroads have been made despite entertainment labor strife centered in part on writers' and actors' complaints about unfairly low payments doled out by video streaming services such as Netflix. The company has been able to withstand the recently settled writers' strike and ongoing actors strike by drawing upon a backlog of already finished TV series and movies in the U.S., as well as productions made in international markets unaffected by the labor disputes.

"We are incredibly pleased with how it has been going," Netflix co-CEO Greg Peters said when asked about the password-sharing crackdown during a Wednesday video conference call. He predicted more subscriber gains will accrue from the crackdown for at least several more quarters as Netflix confronts more "borrower households" about watching the service's programming without paying for it.

The apparent success of the password-sharing crackdown could now free management to focus on other ways to bring in more revenue, such as a low-priced option that includes advertising introduced a year ago.

Netflix's decision to open its service up to commercials hasn't been a big boon yet. But Harding Loevner analyst Uday Cheruvu said he believes that will change as advertisers realize that the personal information the company has gleaned from viewers' entertainment tastes can help target their commercials at consumers most likely to buy their products in the same way internet powerhouses such as Google and Facebook have been doing for years. Peters said during the video conference call that Netflix is already working with is ad partner, Microsoft, to target its commercials more precisely.

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