[Download PDF/Epub] We are like that only: Understanding the Logic of Consumer India Writen By Rama Bijapurkar

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We are like that only: Understanding the Logic of Consumer India

By : Rama Bijapurkar

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Book Synopsis :

'The Indian market is about a lot of people consuming a little bit each that adds up to a lot,...the Indian DNA is about continuity with change; it is about "THIS as well as THAT"; about cobbling together clever and low-cost solutions that are ingenious combinations and adaptations of products available in the market.'

Book Detail :

Author : Rama Bijapurkar

Pages : 281 pages

Publisher : Penguin Group

Language : en-GB

ISBN-10 : 067099944X

ISBN-13 : 9780670999446

 

Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.

Supporting : PC, Android, Apple, Ipad, Iphone, etc.

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