Imax 2002

[Dallas Querry]

IMAXis a proprietary system of high-resolution cameras, film formats, film projectors, and theaters known for having very large screens with a tall aspect ratio (approximately either 1.43:1 or 1.90:1) and steep stadium seating, with the 1.43:1 ratio format being available only in few selected locations.[1]

Graeme Ferguson, Roman Kroitor, Robert Kerr, and William C. Shaw were the co-founders of what would be named the IMAX Corporation (founded in September 1967 as Multiscreen Corporation, Ltd.), and they developed the first IMAX cinema projection standards in the late 1960s and early 1970s in Canada.[2]

IMAX GT is the premium large format. The digital format uses dual laser projectors, which can show 1.43 digital content when combined with a 1.43 screen. The film format uses very large screens of 18 by 24 metres (59 by 79 feet) and, unlike most conventional film projectors, the film runs horizontally so that the image width can be greater than the width of the film stock. It is called the 15/70 format. They can be purpose-built theaters and dome theaters, and many installations of this type limit themselves to a projection of high quality, short documentaries.

The dedicated buildings and projectors required high construction and maintenance costs, necessitating several compromises in the following years. To reduce costs, the IMAX SR and MPX systems were introduced in 1998 and 2004, respectively, to make IMAX available to multiplex and existing theaters. The SR system featured slightly smaller screens than GT theatres, though still in purpose-built auditoriums with a 1.43:1 aspect ratio. The MPX projectors were solely used to retrofit existing multiplex auditoriums, losing much of the quality of the GT experience.[3]

Later came the introduction of the IMAX Digital 2K and IMAX with Laser 4K in 2008 and 2014 respectively, still limited in respect to the 70 megapixels of equivalent resolution of the original 15/70 film. Both technologies are purely digital and suitable to retrofit existing theaters. Since 2018, the Laser system has been employed to retrofit full dome installations, with limited results due to the large area of a dome screen.

The IMAX film standard uses 70 mm film run through the projector horizontally. This technique produces an area that is about 8.3 times as large as the 35 mm format, and about 3.4 times as large as 70 mm film run through the projector vertically.[4]

The desire to increase the visual impact of film has a long history. In 1929, Fox introduced Fox Grandeur, the first 70 mm film format, but it quickly fell from use. In the 1950s, the potential of 35 mm film to provide wider projected images was explored in the processes of CinemaScope (1953) and VistaVision (1954), following multi-projector systems such as Cinerama (1952). While impressive, Cinerama was difficult to install and maintain, requiring careful alignment and synchronization of the multiple projectors. During Expo 67 in Montreal, the National Film Board of Canada's In the Labyrinth and Ferguson's Man and the Polar Regions both used complex multi-projector, multi-screen systems. Each encountered technical difficulties that led them to found a company called "Multiscreen", with the goal of developing a simpler approach.

The single-projector/single-camera system they eventually settled upon was designed and built by Shaw based upon a novel "Rolling Loop" film-transport technology purchased from Peter Ronald Wright Jones, a machine shop worker from Brisbane, Australia.[5] Film projectors do not continuously flow the film in front of the bulb, but instead "stutter" the film travel so that each frame can be illuminated in a momentarily-paused still image. This requires a mechanical apparatus to buffer the jerky travel of the film strip. The older technology of running 70 mm film vertically through the projector used only five sprocket perforations on the sides of each frame; however, the IMAX method used fifteen perforations per frame.[4] The previous mechanism was inadequate to handle this intermittent mechanical movement that was three times longer, and so Jones's invention was necessary for the novel IMAX projector method with its horizontal film feed. As it became clear that a single, large-screen image had more impact than multiple smaller ones and was a more viable product direction, Multiscreen changed its name to IMAX. Co-founder Graeme Ferguson explained how the name IMAX originated:[6]

... the incorporation date [of the company was] September 1967. ... [The name change] came a year or two later. We first called the company Multiscreen Corporation because that, in fact, was what people knew us as. ... After about a year, our attorney informed us that we could never copyright or trademark Multivision. It was too generic. It was a descriptive word. The words that you can copyright are words like Kleenex or Xerox or Coca-Cola. If the name is descriptive, you can't trademark it so you have to make up a word. So we were sitting at lunch one day in a Hungarian restaurant in Montreal and we worked out a name on a placemat on which we wrote all the possible names we could think of. We kept working with the idea of maximum image. We turned it around and came up with IMAX.

The name change actually happened more than two years later, because a key patent filed on January 16, 1970, was assigned under the original name Multiscreen Corporation, Limited.[7] IMAX Chief Administration Officer Mary Ruby was quoted as saying, "Although many people may think 'IMAX' is an acronym, it is, in fact, a made-up word."[8]

Tiger Child, the first IMAX film, was demonstrated at Expo '70 in Osaka, Japan.[9] The first permanent IMAX installation was built at the Cinesphere theatre at Ontario Place in Toronto. It debuted in May 1971, showing the film North of Superior. The installation remained in place[10] during Ontario Place's hiatus for redevelopment. The Cinesphere was renovated while Ontario Place was closed and re-opened on November 3, 2017, with IMAX 70 mm and IMAX with laser illumination.[11]

During Expo '74 in Spokane, Washington, an IMAX screen that measured 27 by 20 metres (89 ft 66 ft) was featured in the US Pavilion (the largest structure in the expo). It became the first IMAX Theatre to not be partnered with any other brand of movie theatres. About five million visitors viewed the screen, which covered the viewer's total visual field when looking directly forward. This created a sensation of motion in most viewers, and motion sickness in some.

Another IMAX 3D theatre was also built in Spokane; however, its screen size is less than half. Due to protests, the City of Spokane officials decided to work with the IMAX Corporation to demolish the theatre, under the condition they renovate the former US Pavilion itself into IMAX's first permanent outdoor giant-screen theatre. The plan was to use material on the inside of the structure similar to that used when first constructed. However, it was expected to last only five years, due to weather conditions destroying previous materials.[12] Concept art has been released in videos featured on Spokane's renovation site, and its budget revealed that seating is planned for more than 2,000.[13][14]

The first permanent IMAX Dome installation, the Eugene Heikoff and Marilyn Jacobs Heikoff Dome Theatre at the Reuben H. Fleet Science Center, opened in San Diego's Balboa Park in 1973. It doubles as a planetarium theater. The first permanent IMAX 3D theatre was built in Vancouver, British Columbia, for Transitions at Expo '86, and was in use until September 30, 2009.[15] It was located at the tip of Canada Place, a Vancouver landmark.

In 2008, IMAX extended its brand into traditional theaters with the introduction of Digital IMAX, a lower-cost system that uses two 2K digital projectors to project on a 1.90:1 aspect ratio screen. This lower-cost option, which allowed for the conversion of existing multiplex theater auditoriums, helped IMAX to grow from 299 screens worldwide at the end of 2007 to over 1,000 screens by the end of 2015.[16][17] As of September 2017[update], there were 1,302 IMAX theatres located in 75 countries, of which 1,203 were in commercial multiplexes.[18]

The switch to digital projection came at a steep cost in image quality, with 2K projectors having roughly an order of magnitude less resolution than traditional IMAX film projectors. Maintaining the same 7-story screen size would only make this loss more noticeable, so many new theaters were instead built with significantly smaller screens. These newer theaters with much lower resolution and much smaller screens soon began to be referred to by the derogatory name "LieMAX", particularly because the company still marketed the new screens similarly to the old ones, without making the major differences clear to the public, going so far as to market the smallest "IMAX" screen, having 10 times less area, similarly to the largest while persisting with the same brand name.[19][20]

Since 2002, some feature films have been converted into IMAX format for displaying in IMAX theatres, and some have also been (partially) shot in IMAX. By late 2017, 1,302 IMAX theatre systems were installed in 1,203 commercial multiplexes, 13 commercial destinations, and 86 institutional settings in 75 countries,[18] with less than a quarter of those having the capability to show 70mm film at the resolution of the large format as originally conceived.

The IMAX cinema process increases the image resolution by using a larger film frame; in relative terms, a frame of IMAX format film has three times the theoretical horizontal resolution of a frame of 35 mm film.[21] To achieve such increased image resolution, which IMAX estimates at approximately 12,000 lines (6,000 line pair modulations) of horizontal resolution (12K),[22] 65 mm film stock passes horizontally through the IMAX movie camera, 15 perforations at a time. At 24 frames per second, this means that the film moves through the camera at 102.7 meters (337 ft) per minute (just over 6 km/h). In a conventional 65 mm camera, the film passes vertically through the camera, five perforations at a time, or 34 meters (112 ft) per minute. In comparison, in a conventional 35 mm camera, 35 mm film passes vertically through the camera, at four (smaller) perforations at a time, which translates to 27.4 meters (90 ft) per minute.[21]

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