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Joy Wida

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Aug 2, 2024, 8:11:01 AM8/2/24
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The goal of the Netflix Open Connect program is to provide our millions of Netflix subscribers the highest-quality viewing experience possible. We achieve this goal by partnering with Internet Service Providers (ISPs) to deliver our content more efficiently. We partner with over a thousand ISPs to localize substantial amounts of traffic with Open Connect Appliance embedded deployments, and we have an open peering policy at our interconnection locations. If you are an ISP with a substantial amount of Netflix traffic, review this information to learn more about the program.

The Netflix Open Connect program provides opportunities for ISP partners to improve their customers' Netflix user experience by localizing Netflix traffic and minimizing the delivery of traffic that is served over a transit provider.

There are two main components of the program, which are architected in partnership with ISPs to provide maximum benefit in each individual situation: embedded Open Connect Appliances and settlement-free interconnection (SFI).

Open Connect Appliances can be embedded in your ISP network. Embedded OCAs have the same capabilities as the OCAs that we use in our 60+ global data centers, and they are provided to qualifying ISP partners at no charge. Each embedded OCA deployment will offload a substantial amount of Netflix content traffic from peering or transport circuits. Multiple physical deployments can be distributed or clustered on a geographic or network basis to maximize local offload.

If you have substantial Netflix traffic destined to your ISP customers, deploying embedded OCAs is usually the most beneficial option. However, embedded OCAs are not always deployed, depending on your traffic levels, data center limitations, or other factors.

Netflix has the ability to interconnect at a number of global data center facilities and public Internet Exchange fabrics as listed on our Peering Locations page. We openly peer with any network at IXP locations where we are mutually present and we consider private interconnection as appropriate. If you are interested in interconnection, please review the information on the Peering Locations page.

ISPs who do not currently participate in public peering might want to consider that a single IX port can support multiple peering sessions, providing direct access to various content, cloud, and network providers. In addition to Netflix, many large organizations such as Akamai, Amazon, Facebook, and Google/YouTube widely participate in public peering and combine to deliver a substantial percentage of traffic to a typical ISP.

From a connectivity standpoint, IX ports can be reached locally in a data center or via transport. We recommend as a detailed source of information that can help you find an IX that best meets your needs.

The following diagram shows an example of an OCA that is embedded in a partner network, in conjunction with SFI peering which is used to provide additional resiliency and to enable nightly content fill and updates.

In contrast, the next diagram shows an example of SFI (peering) without the deployment of embedded OCAs in the partner network. In this scenario, traffic is delivered to end users via SFI from Netflix appliances that are located in local IXPs, to avoid both the cost and congestion that is associated with transit.

I though I'd also give their customer support a go to let them know there's multiple people who wish to use their bunq account with Netflix. When I've told them that my bank was not in their iDeal list, their first question was "if by any chance your bank is Bunq Bank ?". So I think they're at least aware of the issue. ?

According to my support representative he "can see that right now that Bunq Bank doesn't have the requirements to pay our service yet". When I asked if he had any details for me so I could share them with bunq support I was told that "the true is that right now I don't have all the requirements that are needed but no worries we always keep track of all the contacts that we receive so now you we know your interest to pay using direct debit with Bunq Bank!".

@Xander Dat begrijp ik, maar ik heb de automatische incasso probleemloos over gezet van ING naar Bunq. Dus een wijziging, gn nieuwe aanmelding. Maar gezien Netflix in meer landen actief is vraag ik mij af in welk land door probleem zich voordoet....

I signed up for a new BT TV package with a good deal on Netflix. I have been told to await a Netflix activation email which will allow me to link my existing Netflix sign on with my BT account. The email has neve arrived and twice now BT have then canceled the order, told me to wait 24 hours for email and twice it has not arrived. I have also been given this link www.bt.com/bttv/netflix but when i press 'get started' i get an error message. Current Bt cust services operator is telling me jusy to cancel and deal with Netflix direct!!! anyone here help?

Hi ssduff1, I am having exactly the same issue as you. I joined signed up for the Netflix deal, and see the same error when i run the link too. Netflix tell me that the problem is with BT. I have also noticed Netflix has taken a payment from my credit card. When I receive my next bill from BT I will phone them again. Very frustrating.

Thought you might like to know, I spoke to someone on the BT retention team. Apparently BT were aware of the issues that we were having with Netflix / BT. So they have created a "New BT Entertainment" package which includes the setup of Netflix. (This is different to the current Entertainment package which did not). It is a few pounds more. I have asked them to set me up on this "new" package and should receive confirmation in 24 hours. It looks promising.

Good to get a heads up on possible Netflix issues - It was the only area I was concerned about when renewing my VIP Package - I will try and speak to Netflix to try and head off being billed for their Premium package by both BT and Netflix !!

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An article jumped out at me the other day. The title was, "Netflix acknowledges TikTok as competition for the first time." My first thought was, "How is TikTok a direct competitor to Netflix?" I would imagine Netflix counts as its competition the likes of Amazon Prime, HBO Max, Netflix, Apple TV, or even Disney+. They all invest in acquiring and producing long-form content.

Then I started to think about it. On a typical day, most of us wake up, open something like Whatsapp to check messages, or maybe Outlook to read our emails. Then perhaps we brush our teeth and then skim our Instagram feed while drinking coffee. Some of us load up a podcast on Spotify for our ride to work. If we have a few minutes, we watch a few TikToks before we start our workday. After working all day, we pick out another podcast for the ride home, check out some TikTok's while we eat dinner, binge watch a series on Netflix, and then go to bed.

Think about a typical workday. We sleep for an average of 8 hours, we work for another 8 and are left with only 8 for ourselves if we are lucky. That means that all of the web's entertainment apps compete to win their share of the remaining 480 minutes.

Netflix and TikTok focus on different types of screens and different types of content. While Netflix has a mobile app, they focus on the big screens in our homes with long-form content. TikTok is and always has been about smaller screens on mobile devices and short-form content.

And since long-form content on big screens has always been its focus, Netflix is winning in that arena. When we are home, in front of our TVs, we watch our favorite TV shows and movies. But the rest of the day, when we are not parked in front of our big screens, TikTok competes for our remaining hours on the small screen, minute by minute. We open the app in the morning, over lunch, in a slow meeting, even during a bathroom break. When you start adding up these minutes, they turn into hours, and when they do, Netflix has a new competitor.

Not only are TikTok and other social apps eating away at the edges of precious hours that used to belong to Netflix, but they are also stealing minutes right out of the middle of our big screen time. Do you ever start playing with your phone during the boring scenes, maybe checking out a few TikToks? Exactly.

Will TikTok ever make a more direct competitive move on Netflix? If that aligned with their strategy, it would require an investment in long-form content. They could take a similar approach to Instagram's IGTV. However, can Netflix make a similar move and invest in short-form content? I think this is one thing Netflix should consider if they want to compete with social apps like TikTok that are stealing away minutes by entertaining us in small bites on small screens throughout the day.

The question is, how? Netflix already has an abundance of content. I wonder if there is a way that this content can be repackaged in a different way that would match changing viewer habits. Could "snackable" content be formatted to suit the users who want to kill 10 minutes between meetings and don't have 2 hours watching a documentary?

I get Netflix as part of my Comcast package. So how do I watch Netflix on my computer or cellphone? I don't find a way through the Streaming app to get to Netflix and I can't get in through a Netflix direct app because they want me to sign up and pay a second fee.

Dan Berthiaume is a recognized expert on retail technology, having covered the space since 1998. He has been interviewed on National Public Radio and Coffee Break with Game Changers, and quoted by a variety of publications and news sites including CNBC. Dan also has served as a moderator and panelist at numerous industry events.

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