In India, Reliance had the sets insured so they could claim it from their insurer if it ‘disappeared’ (which apparently they did for quite a few sets). Also, because these were CDMA sets and Reliance is the biggest CDMA player in India, the resale market was limited for the sets that disappeared since Reliance already had a record of the phones IMEI.
SIM lock is the only way I know to restrict network access from a mobile on a GSM network which is only effective till the unlock codes make it onto the market. However, in this case it appears you pre-pay your monthly balance for the year so at PKR 1,800 (net of tax) Zong should be covering the cost of the set at least. They are probably counting on generating additional ARPU (above the PKR 140 per month) since the sets will be in the hands of people that presumably previously did not have one.
What is more interesting is to see how the rest of the competition reacts to this deal. Bundling of the handset with the purchase of the SIM is not something we have done in PK and the Operators like it just fine. Depending how well this offer does, Operators in PK may finally have to face more broadly the dreaded ‘handset subsidy’ issue !
Arif