Oscar Schmidt Classical Guitar
Inacayal Tanoesoedibjo
The OC9 is a classical guitar with gentle nylon strings and a smooth, articulate tone. It features a select spruce top, catalpa back and sides, mahogany neck, rosewood fingerboard and bridge, and a high gloss natural finish.
The traditional leader in folk music since 1871 presents its complete line of acoustic and acoustic/electric instruments. Distinctive headstock, bridge and pickguard designs give Oscar Schmidt instruments a professional look and identity. Premium woods, quality hardware and modest prices make these instruments an exceptional value.
The Guitar Factory has been serving the good people of Western New York since 1989. We take pride in being the areas largest locally owned and operated full service music store along with having the largest and best music lesson program and a national presence with our website.
The Oscar Schmidt OC11CE nylon string classical acoustic electric guitar features a select spruce top, mahogany body, and a mahogany neck. A built in preamp with 3 band EQ and cutaway body style make the OC11CE a fantastic stage/performance classical guitar.
Oscar Schmidt was a musical instrument manufacturing company established in 1871. During its long existence, Oscar Schmidt has produced a wide range of string instruments, not only guitars but also numerous models of parlour instruments such as autoharps, celtic harps, guitar zithers, the "guitarophone" (a zither/metal-disc playing hybrid),[3] marxophones[4] and bowed psalteries (or "ukelins").[1]
Through its history, the company has changed its name several times, selling under the names "Oscar Schmidt Inc.," "Oscar Schmidt Musical House," "Manufacturers Advertising Company," "Oscar Schmidt-International Corporation," and "Oscar Schmidt-International, Inc.".
Products currently sold under the Oscar Schmidt brand are electric, acoustic and classical guitars, autoharps, banjos, ukuleles and mandolins. Oscar Schmidt is currently a brand of U.S. Music Corp, a subsidiary of Canadian corporate group Exertis JAM.[5]
At the same time, he was buying guitar zithers from another German immigrant and manufacturer, W.F. Menzenhauer, who had a factory in the same city and had developed a fretless guitar zither. Having realised the potential of Menzenhauer's invention, Schmidt partnered with him in 1896, forming together the Menzenhauer & Schmidt Company, therefore expanding the factory and enjoying commercial success.[1]
The success of the guitar zithers by Menzenhauer & Schmidt spread not only throughout the US but worldwide. Schmidt established distributors in several cities of Europe and also in South Africa and Australia. In 1900, Schmidt bought out the company, taking total control. By 1903, the production of mandolins outstripped production of zithers. By those times, Schmidt expanded its range of products, also making banjo and guitars. In 1912, the factory had about 150 employees.[1] At its peak in the early 1920s, the company operated manufacturing facilities in five cities.
The instruments were primarily sold door-to-door by travelling musical salesmen from the early 1880s until 1965. The company often employed current events as a marketing strategy. Each year, the company would offer new "special editions" of its products linked to newsworthy events likely to appeal to the sympathy of customers the salesforce would encounter. These special editions would include a small dedication commemorating the event and sheet music also written to commemorate the event. The company's salesmen kept detailed records of the buying habits of customers, and the selection of special editions was made annually with the intent to sell additional instruments to existing customers.
The company continued to thrive and manufactured a large array of string instruments, with over 150 instruments exhibited at the 1926 Music Convention. The company also operated a wide number of guitar brands such as Stella, Sovereign, La Scala, Oahu, Bruno, Galiano, Miami, Reliance, Bluebird, Collegiate, Avalon, Marcia, Lyra, Victoria and Jewel, all the instruments manufactured by Schmidt.[6]
The company's instruments were intended to be relatively easy to play for amateurs. Oscar Schmidt designed small, portable, durable instruments[example needed] intended to be easy to learn, and useful for family entertainment in the decades between the Civil War and the emergence of radio and later television.
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