The India chapter of the Society for Technical Communication is pleased to announce a webinar for technical communicators on Saturday, 10th November 2018. Please feel free to forward this email to those who may be interested to participate.
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Webinar Topic: The Content Strategy Imperative
Speaker: Alyssa Fox
Date: 10th November 2018 (Saturday)
Time: 9.00 AM to 10.30 AM (IST)
About the Session
Strong and relatable content is business-critical to your organization. But do your plans and practices reflect that? The need for a holistic content strategy continues to grow in organizations as more and more prospects complete the majority of their research themselves in the digital arena before ever contacting the company. Join us in discussing the current state of content in organizations, how content strategy can help, and some practical steps for getting started.
Speaker Profile
Alyssa Fox is a content strategist and marketing leader who thrives on improving customer experience through brand consistency and relevant information. She believes high-value content is one of your most important business assets and builds frameworks and processes that treat it as such. She’s a champion for cultures that position content to drive leads, revenue, and customer retention.
Alyssa has vast management experience across global teams and has worked on numerous cross-functional initiatives to improve processes and communication across organizations.
Alyssa is currently serving as the Immediate Past President of the Society for Technical Communication (STC) and is a member of American Marketing Association. She speaks at numerous conferences around the world about various management, strategy, and content topics.
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Registration
STC India members are exempted from paying the registration fee.
Please note that the link to webinar will be shared later.
For any issues, please reach out to me at 9500040406.
Thanks and regards,
Saravanan
Chennai City Rep
STC India Chapter 2018