Strategies for Boosting Conversion Rates on Your E-commerce Site

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In today’s increasingly competitive world, staying afloat as a business mandates a robust digital presence. The 21st century customer is the epitome of ‘go-getter’ who wants information when they want, and also has access to limitless options for seeking the same. Thus, having a well-optimized website that adequately aligns with your business goals can be both lucrative and essential for overall entrepreneurial profitability and growth. 

 According to statistics, by 2040, almost 95 percent of all purchases will be made online. Thus, a strong digital presence is crucial for your business to stand out, survive, and carve out a unique footing in today’s fiercely competitive business arena. However, along with an excellent eCommerce design, it is important that the online site is able to convert the users or visitors into well-paying customers. It is a process that is known as conversation rate. 

In today’s day and age, conversion rates and the ensuing personalization are the most valuable tools for any eCommerce measure wanting to measure Return on Investment (ROI). But, it is noteworthy to remember that conversions do not happen overnight and without any effort. As a business, you have to prioritize them. And how can you do so? Let us find out!

 Top Tips and Tricks to Boost Conversion Rates on Your eCommerce Site:

 The popular way to boost conversion rates on an eCommerce site is through optimization. This is the process of making changes and alterations to the site to make it better. It is possible to make it more visible, and more user friendly. Likewise, conversion rate optimization is actions that you specifically take to tweak your eCommerce site. This is in a way that visitors are motivated to make the right action. This is more often than not, engaging in a sale.

1. The eCommerce Design should be Clear and Goal-oriented

 Maybe your website acts as a lead generator for sales as a virtual storefront. Either way, there are an array of things that need acknowledgement. This is to ensure that your site is assisting the business in reaching the desired goals. They are adequately serving the needs and requirements of visitors.

 The key is to ensure that your website offers visitors with a Unique Value Proposition. It is a simple statement that explicitly and lucidly elucidates what value you are here to provide. It is why the customer should get it from you and nowhere else. 

Your Unique Value Proposition is developed. You have to ensure that the content, messages, media, eCommerce design, services, and overall experience emulate the value proposition. So, that customers know exactly why they are at your site!

2. Streamline the Traffic Funnel and Make it Easy to Navigate 

The second thing you can do to boost conversions on your eCommerce site is by streamlining the entire process. You might have the most snazzy and well-made website. However, if the average customer cannot find what they need, chances are they will leave instantaneously. For instance, is your website is a virtual storefront? Then you must be mindful of the click-through rates it takes to purchase from your site. The longer the click-through rate, the more complicated and convoluted the process is for your customer.

 Thus, make sure that the site navigation and eCommerce design are clear and click-throughs work seamlessly. Moreover, optimize your site for mobile users. MCommerce sales are expected to hit the USD 534 billion benchmark by 2024. 

3. Invest Time and Energy in SEO

 It is noteworthy to remember that being visible online does not happen by luck; it is not about throwing darts in thin air. The website your business has should be SEO (search engine optimisation) friendly and it is imperative to remain abreast of the latest search trends and algorithm strategies. 

 Make sure that all the pages in your website have a Meta title, and description, cater to the right keywords, consist of content that caters to Google’s E-A-T (Expertise, Authority, and Trustworthiness), and so forth. However, remember that SEO is not a one-time deal, but a continuous journey.

4. Make Data-driven Decisions during Site Optimization

 While optimizing your eCommerce design and the site, keep away from guesses. Traffic insight is just a step away with robust tools like Google Analytics. However, you will be able to see positive change only when you use the analytics-based information to make alterations and find the story behind your visitor’s site experience. 

 For instance, what do the trends say about the site’s usability, what are people jumping off the most, etc., can help carve out a mindmap of the things that are working and the things that are not. 

5. Diversify the Marketing Strategies

 No entrepreneur should ever make the mistake of assuming that paid ads are good enough to maintain a robust web presence. It is pivotal to keep in mind that when the cost of bids for important keywords will go up, the paid-ad dependency will crumble your enterprise’s profitability like a house of cards. Thus, the strategy by itself is not sustainable.

 Instead, diversify your marketing strategies by partnering up PPC and paid ads with organic search optimization, a consistent social media presence and email campaigns.

6. Simplify the Call to Actions

 People are becoming more and more cautious of giving out their personal information on websites for subscription. So, if you want a visitor to give you something, offer them something in return. For instance, for a visitor to sign-up to your newsletter, you can offer a one-time coupon or a special discount. 

 With an offer of some sort, the customer will feel more mutual about the transaction. Thus, they may be more likely to convert in the long run. 

7. Keep a Consistent Flow of Relevant Content

 Last but not the least, your website should have a consistent flow of well-written content, such as blogs, artiles, pictures, videos, testimonials, and so forth. For instance, companies who blog get 97 percent more links to their websites. Thus, good-quality, SEO-optimized, and well-researched content not only provides additional space for keyword optimization but also helps in establishing the right brand image. All such simple steps can help convert a visitor into a paying customer. 

 

So, there we have it, a crisp overview of the seven things you can do to boost conversions on your business by optimizing the eCommerce design.