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Sales and Marketing - Shifting Lead Nurturing Into Overdrive
Both sales and marketing teams are being challenged to bring in prospects, engage leads, and close deals. Lead nurturing has historically been viewed as a marketing tool, so how can sales also effectively leverage it?
Join Ken Krogue, president and founder of InsideSales.com, and Derek Grant, Director of Sales at Pardot, a salesforce.com company, as they explain how lead nurturing can be a successful part of your overall strategy that supports both marketing and sales success.
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Speakers
Ken Krogue
President and Founder of InsideSales.com
Derek Grant
Director of Sales, Pardot, a salesforce.com company
Date
January 23, 2014
Time
2pm EST | 11am PST |
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Elements of Design for Higher Conversion
As marketers, we're looking for that magic "something" that will entice or encourage a user to press the all-important conversion button. It just so happens there are many elements of design that can influence a user's decision to make that move.
Join Mathew Sweezey as he explores and reveals areas of design that can help increase our conversion rates.
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Speaker
Mathew Sweezey
Marketing Evangelist at
Pardot, a salesforce.com company
Date
January 30, 2014
Time
2pm EST | 11am PST |
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