Pardot B2B Webinars: Make Your Marketing Automation Investment Count
Teri Marks-Brunner
Hello!
I wanted to let you know about the next B2B topics in Pardot’s weekly webinar series. If you have ideas for other sessions that you would like to see in the near future, please do let me know.
Upcoming B2B Topic Webinars:
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Make Your Marketing Automation Investment Count [Register]
Date: Thursday, July 11, 2013
Time: 2:00 PM EDT
Description: So, you've spent tons of time, money and effort on identifying and purchasing the "right fit" in a marketing automation system for your company. Eyes are on you and your team to get the best return on your system investment. But, you're still not sure if you are covering all of the areas that will help this investment pay off.
Join Micky Long, Vice President and Practice Director of Lead Nurturing from Arketi Group, as he addresses the areas all marketers should focus on to help get the most out of your marketing automation system. You will learn about:
- Practicing data hygiene
- Defining and creating focused content for your buyer personas
- Benefitting from a solid marketing automation process
Encore presentation from April, 2013.
Your Speaker: Micky Long, Vice President and Practice Director of Lead Nurturing - Arketi Group
From driving multi-million dollar, multi-country marketing programs for IBM Global Network, to generating more than 100,000 sales leads for a data storage company, to helping revitalize the brand of an enterprise software company, Micky understands marketing’s role in increasing market share and improving revenue growth.
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Aligning Sales and Marketing Measurement - Tracking KPIs that Matter [Register]
Date: Thursday, July 18, 2013
Time: 2:00 PM EDT
Description: KPIs can be a great way to align the efforts of sales and marketing, help shorten the sales cycle, improve marketing ROI and improve your company's bottom line. Sounds pretty great, huh? And where do you begin?
Join us as Derek Grant, Sales Director at Pardot, An ExactTarget Company, gives us actionable and easy-to-implement tips on measuring both sales and marketing successes, using both CRM and marketing automation. He will explore current marketing analytics approaches and their use, so that you can help your marketing and sales groups come out on top...together!
Your Speaker: Derek Grant, Sales Director - Pardot, An ExactTarget® Company
Derek is a veteran in the marketing automation B2B technology space and is responsible for sales, business development and partnerships at Pardot, An ExactTarget® Company. Derek is a noted speaker in both the marketing automation and sales industries.
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Wherever possible we will make recordings and/or slide decks available to registrants after the event.
We hope to see you online!
Thanks,
Teri Marks-Brunner
Marketing Programs Manager
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