Hello!
I wanted to let you know about the next B2B topics in Pardot’s weekly webinar series. If you have ideas for other sessions that you would like to see in the near future, please do let me know.
Upcoming B2B Topic Webinars:
From Capture to Close – The Buyer’s Journey [Register]
Date: Thursday, October 24, 2013
Time: 2:00 PM EDT (11:00 AM PDT)
Description:
Marketers have a great opportunity these days with marketing automation – the opportunity to really get to know their buyers and help them along their buyer's journey. From a buyer's initial interaction with your organization and marketing materials, to the final deal-making handshake, marketing and sales must understand their buyer’s journey in order to succeed.
So, what does that journey look like? Join Sam Boush and Josh Thorngren of Lead Lizard, as they provide valuable insights into:
- Lead Capture - How to get the right data at the beginning of the conversation
- Lead Nurture - How to feed contacts to bring them to sales-readiness
- Lead Qualification - How to align marketing and sales to move a prospect to "closed:won"
Your Speakers:
Sam Boush, Founder - Lead Lizard, and Josh Thorngren, Director of Client Services - Lead Lizard
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Smarter Campaigns – Better Results with Collaborative Campaign Automation [Register]
Date: Thursday, November 7, 2013
Time: 2:00 PM EDT (11:00 AM PDT)
Description:
Here's a good question - and you have to promise to answer honestly:
As a marketer, when was the last time you really sat down with your sales team and worked through a solid plan to increase lead quality, opportunities and closed deals - TOGETHER? No lip service here. I'm talking the real deal - a concerted effort to think, act and feel sales challenges and get innovative.
Bottom line: In these competitive B2B and B2C markets, the marketing and sales teams who can work together successfully will build stronger, better and faster results for their companies. And campaign automation can help achieve this. Join Sangram Vajre, Director of Marketing at Pardot, a salesforce.com company, as he takes a look at:
- How marketing and sales teams can use multi-channel campaign automation to establish a plan
- How to focus campaign efforts for agreed-upon results
- How to use campaign results to effectively improve and continue building on campaign successes
Your Speaker:
Sangram Vajre, Director of Marketing - Pardot, a salesforce.com company
Note: This webinar is hosted by a 3rd party company.
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Wherever possible we will make recordings and/or slide decks available to registrants after the event. We hope to see you online!
Thanks,
Teri Marks-Brunner
Marketing Programs Manager
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