The songs were filmed at several places around India, including in Tamil Nadu, Goa, Kerala and Gujarat. A folk song ("Sutta Suriyana") was shot in a Chennai studio, choreographed by Dinesh and focusing on the lead couple, Arya and Trisha.[46] Another song ("Neethane"), which was choreographed by Kalyan, was filmed on the new bridge at the Kathipara Junction, Chennai, and the Indian Air Force base at Cholavaram.[47] A fourth song ("Kaatrukulle"), focusing again on Arya and Trisha, was shot in late September and October at the beaches in Goa and a lake in Ladakh and was choreographed by Geetha, a student of the choreographer Farah Khan.[48][49] In the first weeks of February, the last song, a romantic duet, choreographed by Dinesh, involving the lead couple once more ("Siragugal"), was shot at the Rann of Kutch, a saline clay desert in Gujarat, close to the Pakistan border,[49][50] according to Vishnuvardhan, a location that was never before used or seen in a Tamil film.[51]
The album comprises five tracks, lyrics for which were written by Vishnuvardhan's "usual lyricist", Pa. Vijay. Out of the five tracks, two were sung by composer Yuvan Shankar Raja himself and one by his father Ilaiyaraaja. According to the director, two of the songs ("Neethane" and "Sutta Suriyana") were composed by Yuvan Shankar Raja even before Vishnuvardhan's previous venture, Billa, had started, when Sarvam was first announced in October 2006, nearly two years earlier.[53] The song "Adada Vaa" was originally composed for the film Aayirathil Oruvan, for which Yuvan Shankar Raja was first signed to score the music, but which he left in the midst, after he had a fall out with director Selvaraghavan.[54]
After a muted publicity campaign, Ayngaran International Films finally released a teaser poster in January 2009 that showed the five main characters, Karthik, Sandhya, Imaan, Naushad and Eashwar, on their website along with some other images.[60] The trailer of the film was screened during the interval of the Vijay-starring Villu, which was released during Pongal 2009 on 12 January 2009 and was an Ayngaran International production as well.[61][62] On 19 January Ayngaran released the trailer exclusively on their website,[63] after which the trailer was screened on various Tamil television channels. In February 2009, an official website was launched by Ayngaran International[64] and later Sify launched a special site about the film on their respective website. Just before the Sarvam soundtrack was launched, Ayngaran released promotional audio clips of the songs of a duration of nearly four minutes overall,[65] following which another one-minute teaser trailer that features video clippings of three of the songs ("Adada Vaa", "Siragugal" and "Sutta Suriyana") was released by Ayngaran one month after the audio launch.[66] A few days before the film was released, the Galatta Cinema Magazine delivered a "Sarvam special edition", dedicating its cover story to Sarvam.[67]
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