FW: growing edge adventures
Harper, Chris
-----Original Message-----
From: yang...@msu.edu [mailto:yang...@msu.edu]
Sent: Monday, February 21, 2011 5:27 PM
To: Harper, Chris
Cc: 'Emily Brozovic'; Qi Qiao
Subject: RE: growing edge adventures
Hi,everybody. Sorry for failures in posting on the google group.
I have modified the settings so I think everyone can post now.
I agree with Chris. Let's start proceeding in the program.
Shan
Quoting "Harper, Chris" <Chris....@ur.msu.edu>:
> Emily this sounds good. I tried to post to the group as well without
> any success. I would say we proceed with working with growing edge
> adventures on the google marketing challenge. Everyone else ok with
> this?
>
> Christopher M. Harper
> MANAGER OF INFORMATION TECHNOLOGY
> University Relations, Michigan State University
> 401 Olds Hall, East Lansing, MI 48824-1047
> Email: chris....@ur.msu.edu<mailto:cha...@msu.edu> / Direct:
> (517) 355-9980
> Web: http://ur.msu.edu<http://ur.msu.edu/> / Cell: (517) 290-5496
>
> Twitter: @charperimg / Facebook:
> facebook.com/christopher.m.harper<http://www.facebook.com/christopher.m.harper>
> Skype or AIM: charperimg / LinkedIn:
> linkedin.com/in/christophermharper<http://www.linkedin.com/in/christophermharper>
> MSN Messenger: cha...@msu.edu
>
> From: Emily Brozovic [mailto:broz...@msu.edu]
> Sent: Monday, February 21, 2011 11:50 AM
> To: Harper, Chris; Qi Qiao; Shan Yang
> Subject: growing edge adventures
>
> I couldn't post to the discussion page because I'm not a manager of
> the group apparently. And then my announcement bounced back too.
> Hopefully this gets to all of you.
>
> Here is more information on Growing Edge Adventures, the business I
> proposed for an AdWords campaign.
>
> Their audience, at large, can be anyone, though their niche clients
> would be those who work in the people-helping field who deal with
> trauma or burnout from their profession. Some examples they provided
> me were social workers, non-profit workers who are part of disaster
> relief, firefighters, policemen/women, nurses, doctors - professions
> where individuals deal with heavy stress/trauma that can overwhelm
> or burn them out.
>
> This business aims to create retreats for these individuals that
> help them work through the stress and emotions they face and give
> them tools to learn how to better deal with those situations.
> They're approach in this is holistic, as they combine group sessions
> and activities with leisure activities as well (it becomes more than
> just seeing a counselor in the traditional sense).
>
>
> Two avenues that they would be interested in gaining from a campaign:
>
> 1 - drive more traffic to the web site. Their business is somewhat
> new in what services they offer and their targeted audience, so
> overall awareness and attention to their site is one goal they would
> love.
>
> 2 - They have an event in June called Among Women that targets
> professional women who work in stressful situations, but is very
> open to any woman dealing with any sort of trauma or stress in her
> life. It is a weekend for women to work on themselves and find ways
> to deal with the stress they face in their working and personal
> lives. There is group activity (to learn from others on how to
> manage busy lives that women face), life coaching, as well as a lot
> of leisure activities for fun. They try to create a transitional,
> but fun experience for women who want to make changes in their
> lives. It becomes a weekend for women to make it about themselves.
> They are starting to advertise this event in March, so driving
> traffic to their site and registration would be goals for this
> campaign.
>
> We would have access to their webmaster to have anything added to
> their site as we need. Here is the link if you want to look through
> more of their site
> -http://www.growingedgeadventures.com<http://www.growingedgeadventures.com/>
>
>
> See you all in class later!
>
> Emily
>
>
>
> Emily Brozovic
> Producer
>
> Virtual University Design and Technology
> Michigan State University
> 100 Wills House
> East Lansing, MI 48824
>
> (517) 884-0677
> vudat.msu.edu<http://vudat.msu.edu>
>
>
>
>
>
>
_______________________________________________________________
Shan Yang
Department of Telecommunication, Information Studies, and Media
College of Communication Arts and Sciences