Meeting - Saturday 1pm
Emily
through email and don't see a need to meet, we can cancel, but for
now, this is scheduled.
My skype name for everyone is emilybrozovic
Chris Harper
Christopher M. Harper
Owner, CHarper Image
3320 Wharton St., East Lansing, MI 48823
Email: ch...@charper.net / Business: (517) 797-5496
Web: http://www.charperimage.com
杨杉
BTW, did you receive the email from google?
Do they imply that our url is invalid?
2011/3/16 Chris Harper <ch...@charperimage.com>:
Chris Harper
Sent from my iPhone
杨杉
Dear AdWords Advertiser,
We have reviewed your account and found that one or more of your ads or
keywords has been disapproved for violating the following AdWords
policy:
--------------------
Inaccurate Display URL: Your Display URL must accurately reflect the
URL of your website; it must be a viable web address that is part of
your ad's destination domain and include the domain extension (such
as .com, .net or .org). The domain extensions must match. For
example, 'www.google.com' is not the same as 'www.google.co.uk'. Ads
with Display URLs that redirect to a different Destination URL are not
permitted.
If your site shares a domain with many other sites, we require that
your Display URL contain a subdomain or other path which uniquely
identifies your own site.
If your Destination URL is too long for your ad, please use a shortened
version - such as your homepage - that meets the character limit for
this field Please also check your spelling and symbols for accuracy,
and make sure that your Display URL does not contain an
extraneous 'http://' or 'https://'.
Please be aware that your ad(s) may be affected by other AdWords
policies; please review our Editorial guidelines before resubmitting
your changes.
--------------------
The problem report at the end of this email includes details about this
disapproval. For more information you may refer to your AdWords
account. For steps on how to do this, use the following link:
http://adwords.google.com/support/aw/bin/answer.py?hl=en_GB&answer=146675
You can also review all of your disapproved keywords from the Keywords
Tab. To do this, use the following link:
https://adwords.google.com/support/aw/bin/answer.py?hl=en_GB&answer=157046
Please ensure your ad complies with policy before submitting it for
re-review. For information on how to re-submit an ad for review use
the following link:
http://adwords.google.com/support/aw/bin/answer.py?hl=en_GB&answer=116204
Please note that repeated violations of our policies may result in your
AdWords account and any related accounts being permanently suspended.
To avoid such action, please ensure that all ads submitted are in
accordance with our policies. For more information about advertising
policies and account suspension please use the following link:
http://adwords.google.com/support/aw/bin/static.py?hl=en_GB&page=guide_toc.cs&path=policy
This message was sent from a notification-only email address that does
not accept incoming email. If you have any questions, please contact us
through the Google AdWords Help Centre at
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the right category for your question (for ad approval related queries
this should be ‘Ad Approvals and Policy’). Please note that you may
need to log-in before you can access this page.
Yours sincerely,
The Google AdWords Team
====================
Problem Report
====================
AdWords Account number: 197-196-9829
----------------------------------------------
Campaign: 'Women's Weekend Retreat,' Ad Group: 'Weekend Retreat for
Women'
----------------------------------------------
AD TEXT:
Weekend Retreat for Women
Give a special gift to yourself by
taking a weekend retreat for women
www.geretreats.com
Action taken: Suspended - Pending Revision
Issue(s): Inaccurate Display URL
~~~~~~~~~
SUGGESTIONS:
Please edit your Display URL so that it matches your landing page URL.
To be compliant with this policy, your Display URL should read
gearetreats.com. Please note that compliance with this policy does not
imply compliance with all policies.
qia...@msu.edu
Qi
杨杉
Yesterday we have about 10 click.
Although the CTR is still low. at least we are improving.
I think we can enrich our key word and keep improving our campaign.
Please help to keep watching the campaign when you are not that busy.
Have nice day!
Shan
2011/3/16 <qia...@msu.edu>:
杨杉
I have uploaded the PPT to the google docs.
Shan
2011/3/17 杨杉 <suiss...@gmail.com>:
qia...@msu.edu
And I added more keywords to our campaign.
We'll see if they are effective~
杨杉
Shall we have a online meeting at 1pm as scheduled or pick up another time?
BTW. Emily, do you hear from Clay for the advices?
Have a nice weekend !
Shan
2011/3/17 <qia...@msu.edu>:
Emily Brozovic
Emily
杨杉
I check the campaign this morning and found out half of our budget has run out.
Although the CTR is increasing, our cost increased at a faster speed.
I think this due to the high cost per click and the high setting of
daily budget. So I changed the daily budget to 10 dollars per day.
Also I paused some high cost key words.
Here are some of my suggestions.
Apparently some key words with high relevance worked well and cost at
one dollar per click.
I think we should enlarge words like these with high relevance and at
the same time revise our landing page by adding these words in the
caption and description.
Now the priority is to control our budget and attract click at low cost.
Hope you can provide valuable opinions.
Shan
qia...@msu.edu
Based on Shan's editing and my observation, I re-enabled some keywords by changing their match pattern from broad match to exact and phrase match. I think this will help balance the number of impressions and actual clicks.
To control our budget, we have to increase our relevance score or quality score.
Chris, would you mind helping by adding some of our best performance keywords into the landing page. For example, we can add a list of our main goals of retreat or the benefits people may obtain after retreats.
Best,
Qi
杨杉
Our budget is reach 66% of total(133 dollars). If we don't do
something, our campaign will not be possible to last for whole three
weeks.
My opinion is to reduce the number of AD groups and only remain those
with low CPC and high CTR.
Moreover, I think we should keep a tight budget of about six dollar
per day and three dollars for each campaign.
I have edit the budget in the morning, but I found someone adjust it
to 12 dollars after that.
I think we should reach an agreement before we make next movement.
I hope all of us can actively participate in the project for the
reason that this is a group project which need everyone to take part
in.
Please reply this mail with your opinions ASAP.
Thank you.
Shan
2011/3/22 <qia...@msu.edu>:
Emily Brozovic
I agree, this is a group project and it would be nice to have input from everyone and for everyone to show up to meetings when we have them scheduled, like this past Saturday. Qi and I met for an hour and heard nothing from you, or from Chris. I realize we all have busy lives and things come up, but to be fair to the rest of the group, this should be communicated so we all know what to expect.
I agree with taking the daily budget down to stretch out our money...but if we run out of money before the end of the campaign, I still think we did a good job by using the funds and driving more traffic to the site. So, if we run out, it doesn't bother me.
I hope everyone is making notes of when you have made adjustments, since we will need to have that information in our final paper. I also hope that the final paper is more of a collective project than the pre-campaign paper and that everyone works on an equal portion, not leaving one of us to wait until midnight of the night it is due to turn it in.
It seems to me our CTR rates are highest in the women's weekend campaigns. My opinion would be to remove the "yoga relaxation" and "stress reduction" ads (in the stress-relief campaign) as they have very high impressions but low click rates, and have cost us quite a bit of money. I know the "customized retreats" ad group has a low CTR, but it also hasn't cost us as much as the other 2. The women's area was an area of focus anyway, so I think allowing money to fund that is worthwhile to the client, but that's my opinion. Taking down the daily budget would be applicable to the client as well, since they would not spend a lot in advertising at this point anyway.
I suggest we all make a decision by tonight at 9pm which direction we want to go in and adjust our campaign accordingly. Shan, by that time, could you please adjust our campaigns accordingly based on the feedback you receive?
Again, here is a summary of my feedback:
1. Reduce daily budgets to around $5-6 a day
2. Pause the "general stress relief" ad groups mentioned above and concentrate more on the women-targeted ads
Let's come together as a group and work this out.
Emily
Emily Brozovic
Producer
Virtual University Design and Technology
Michigan State University
100 Wills House
East Lansing, MI 48824
Chris Harper
you want to see anything additional added. Traffic on GA looks good. More
twice as many as those who are visiting www.growingedgeadventures.com,
actually. /ch
Christopher M. Harper
Owner, CHarper Image
3320 Wharton St., East Lansing, MI 48823
Email: ch...@charper.net / Business: (517) 797-5496
杨杉
I still think we should control our daily budget to about 6 dollar per day.
This campaign is all about collecting data and adjusting strategy, so
the longer the campaign lasts, the more we can write in our
post-campaign report.
Here are my suggestions:
1. In the General stress-relief campaign, we can remain one or two ad
groups. For example, "Stress Reduction" and "Cape Cod retreat". These
two groups better represent the services that our client provide and
perform better at CTR and CPC.
2. In the Women's Weekend Retreat campaign, because the "Weekend
Retreat for Women" absorbs most of our clicks, I think we should add
more related key words to it and focus on this group.
The other two ad groups do not work very well, maybe we can replace
them with new groups.
The result in the last week reveals that our campaign do attract a lot
of impressions and clicks from potential customers.
I believe we can do better in the next stage.
Please tell me what you think.
Shan
qia...@msu.edu
Just back at home. I agree with Emily on the budget control. Since we have 11 days left and about $70 budget. We can adjust the daily budget to $6-6.5 starting from tomorrow.
About campaign adjustment, my suggestion is pausing "burn out management", "life coaching" and "stress relief" groups and transfering some competitive keywords of "stress relief" into "Women's stress relief" group.
For "Yoga Relaxation", I would suggest to maintain some competitive keywords (eg, guided meditataion) and pause other expensive ones with only impression but no clicks.
Yes, this is a group project and we all need to be involved in it. I am sorry I made a lot modifications without talking to all of you guys, partly because some of you never showed up, and I just wanna try things out. I think we all have responsability to improve our campaign. Let's say, we can make our adjustments independently. If there's any different opinion, we talk in google groups. If there's no one disagree, I'll adjust it in above way. Thanks all!
Good night!
Qi
Emily Brozovic
Creative Producer
Virtual University Design and Technology
Michigan State University
100 Wills House
East Lansing, MI 48824
(517) 884-0677
qia...@msu.edu
Right~~I think we've saved a lot on budget and losed a lot clicks as well this week. Here I have a suggestion. Why not we just keep the tight budget until next Wensday or thursday and loose it, let it go and get more clicks as possible as we can.
What do you guys think?
Quoting Emily Brozovic <broz...@msu.edu>:
> Hi Everyone,
>
> We're about 82% spent on our budget. Qi - I think your changes were
> good ones. Today, I paused the "working women" ad group since we have
> such high impressions (over 2,000) but a very low CTR and is costing
> a bit more than some of the other words.
>
> I was tempted to reduce the daily budget, but maybe we should just
> let it run its course at this point, since we still seem to be
> getting clicks. What do you guys think? We just have this last week
> to go.
>
> Overall, I think we've had decent success so far, nice job. :)
>
> Emily
>
> Emily Brozovic
> Creative Producer
>
> Virtual University Design and Technology
> Michigan State University
> 100 Wills House
> East Lansing, MI 48824
>
> (517) 884-0677
>
>
>
Emily Brozovic
Creative Producer
Virtual University Design and Technology
Michigan State University
100 Wills House
East Lansing, MI 48824
(517) 884-0677
杨杉
Chris Harper
Sent from my iPhone