NYC Contract Award: Public Education Campaigns

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Ralph Yozzo

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Feb 4, 2026, 6:09:11 AM (7 days ago) Feb 4
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Tldr see https://a856-cityrecord.nyc.gov/RequestDetail?RequestId=20260129006


The notice from the NYC City Record (Request ID: 20260129006) details a Contract Award for the creative development of public education campaigns.

Key Details:

  • Project Title: Creative Development of Public Education

  • Agency: Department of Health and Mental Hygiene (DOHMH) – External Affairs Division

  • Awarded Vendor: Sherry Matthews Inc. (based in Austin, TX)

  • Contract Amount: $10,000,000.00

  • Publication Date: February 4, 2026

  • PIN: 81625P0004004

Scope of Work:

The contractor is tasked with creating public education and media campaigns on an as-needed/on-call basis. This includes the development of:

  • Television and radio advertisements

  • Out-of-home (OOH) advertising

  • Digital ads and collateral materials

Selection Process:

The contract was awarded through a Competitive Sealed Proposals process. The agency noted that this method was chosen because it was in the city's best interest to balance price, quality, and other performance factors rather than selecting based on the lowest bid alone.

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