Tldr see https://a856-cityrecord.nyc.gov/RequestDetail?RequestId=20260129006
The notice from the NYC City Record (Request ID: 20260129006) details a Contract Award for the creative development of public education campaigns.
Project Title: Creative Development of Public Education
Agency: Department of Health and Mental Hygiene (DOHMH) – External Affairs Division
Awarded Vendor: Sherry Matthews Inc. (based in Austin, TX)
Contract Amount: $10,000,000.00
Publication Date: February 4, 2026
PIN: 81625P0004004
The contractor is tasked with creating public education and media campaigns on an as-needed/on-call basis. This includes the development of:
Television and radio advertisements
Out-of-home (OOH) advertising
Digital ads and collateral materials
The contract was awarded through a Competitive Sealed Proposals process. The agency noted that this method was chosen because it was in the city's best interest to balance price, quality, and other performance factors rather than selecting based on the lowest bid alone.