Award Notice: Creative Development of Public Education Contract

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Ralph Yozzo

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6:02 AM (17 hours ago) 6:02 AM

to tax-payers-...@googlegroups.com

Does anyone know these companies?

It appears that $10 million is being spent on ads straight from the taxpayer.

Subject: Award Notice: Creative Development of Public Education Contract

Hi Team,

I’m sharing a summary of the recent procurement award notice from the NYC Department of Health and Mental Hygiene (DOHMH) regarding public education services.

Award Overview

Project Title: Creative Development of Public Education
Selected Vendor: Malone Creative Group LLC
Contract Amount: $10,000,000.00
Selection Method: Competitive Sealed Proposals
PIN: 81625P0004001

Scope of Work

The contractor is tasked with creating public education and media campaigns on an on-call, as-needed basis. This includes, but is not limited to:

Television and Radio
Digital Ads
Out-of-home media and collateral

Key Rationale

The city determined that this selection required a "judgment-based" evaluation. It was decided that balancing price, quality, and other factors was in the best interest of the City, rather than selecting based on cost alone.

Contact Information: If you need further details, the primary contact for this award is Aria Shahbaz (asha...@health.nyc.gov).