Tata Structura's Market Leadership

[Tata Structura]

 

Currently, Tata Structura is a front-runner in the B2B market, holding 45% of the section on projects and attaining a 20% per annum growth rate. It is one of the most rapidly growing brands in the Tata Steel portfolio, claiming a 10% market share in the retail segment including products such as Roof sheds and door frames.

Vision, Mission and Values

Tata Structura’s success springs from the Tata group’s vision and values. It is realised through a people-oriented approach with excellence in offerings, responsible conduct, and a pioneering culture of innovation in technology, processes and products that are aimed at becoming the global benchmark for value creation and corporate citizenship.

Sustainable Practices Achievements

Tata Structura has been recognised as a leader in sustainable building practices, as shown by the prestigious Green Pro certificate. A single sapling is planted for every customer as a sign of environmental awareness and to support the global push for a more environmentally friendly world. Thousands of trees that tower today stand in for Tata Structura's pledge to protect the environment and make sure that building is a sustainable process rather than merely a technique.

Milestones and Recognition

The company has been on a journey full of achievements and awards. From the Hyderabad Airport to the BOSCH Skywalk in Bengaluru, the brand has contributed to the construction of architectural wonders. Tata Structura’s relentlessness for excellence is validated by the Global Marketing Excellence Awards, Superbrands accolades, and the award for Most Trusted Brand in India.

Effects on individual housebuilders (IHB)

Tata Structura made its mark on large-scale projects and also transformed the IHB segment. More than 21 lakh IHBs have used Tata Structura to bring their dream home to reality. For those seeking homes that withstand time, this brand has proven its excellence in quality, durability, and ease of bending, hence making it a material of choice.

Tata Structura’s growth in the IHB space over the last seven years, which increased by ten times, is clear proof of its consumer value proposition. The company has positioned itself as a value leader at about 20% premium over competition brands at the consumer level. The products the company has been selling go beyond mere products but represent a promise of quality and longevity.

Developments and Expansion

Recent developments in Tata Structura indicate the company’s commitment to staying at the frontline of innovation. The introduction of Tata Structura Z+, a galvanised steel tube that has a pure zinc coating, is a good illustration of the adaptability of the brand to various constructions. Tata Structura’s perspective on durability in corrosive environments demonstrates its grasp of the vagaries that construction conditions pose.

Further, the introduction of Aashiyana, an engagement and e-commerce portal for Individual House Builders, points towards a consumer-centric approach that goes beyond product provision and extends to a comprehensive support system for those taking the venture of building their dream houses, that includes building a shed roof and other housing options.

Engagement Programs and Promotion

Tata Structura engagement programmes include more than just industry collaborations. Tata Structura has gone to great lengths to create a favourable business environment for its partners, as proven by the programme called Sitare for India's fabricators, who are important players in the tube market. India's engineering and architectural competitions not only promote creativity but also position Tata Structura as a construction firm that embraces change.

The #ProtectWhatYouLove campaign is a strategic campaign to inform the market of Tata Structura and position it as the preferred choice in structural support requirements. A 360 campaign spanning various platforms demonstrates that Tata Structura is not just a product but also a partner on the construction journey.

Conclusion

Tata Structura is more than a product in the dynamic world of construction; it is the future of the industry. It is a symbol of excellence, with its technical advantages, sustainability, leadership in the market and ongoing innovations. The development of Tata Structura from a game-changing product in 2005 to a market leader in 2023 depicts the brand’s strength, flexibility and unwavering focus on quality and progress. Tata Structura is ready to pioneer innovative trends as we enter the modern era of construction.

For more information on Tata Structura products, visit: https://www.tatastructura.com