hii all
this is a ppt given my Lalita Jain madam for the IBCAP class to be held on friday 11th aprill at 10 am.
All student are to read the case thouroghly and come prepared. the case to be prepared for is Electrolux. Marketing students have to analyse the case from a marketing perspective and lay more stress on brand portfolio management. Finance students have to analyse the financials given ( stress on M&As etc) and HR students have to scrutinize it from the HRM angle.
The ppt has to be refered as it wil serve as a base for the case analysis and give it a structure
Regards
Ritwik