Theseries is aimed primarily at preschool children ages 2 to 5, but it was labelled by PBS as "appropriate for all ages".[6] Mister Rogers' Neighborhood was produced by Pittsburgh, Pennsylvania public broadcaster WQED and Rogers' non-profit production company Family Communications, Inc., previously known as Small World Enterprises prior to 1971; the company was renamed The Fred Rogers Company after Rogers' death (it has since been renamed again to Fred Rogers Productions as of 2019).[7][8] In May 1997, the series surpassed Captain Kangaroo as the longest-running children's television series,[9][2] a record the series held until June 2003, when Sesame Street beat Mister Rogers' record. The series could be seen in reruns on most PBS stations until August 31, 2007,[10] when it began to be removed by various PBS stations, and was then permanently removed from the daily syndicated schedule by PBS after August 29, 2008.
Eleven years after Mister Rogers' Neighborhood concluded, PBS debuted an animated spin-off, Daniel Tiger's Neighborhood. A 50th-anniversary tribute and a PBS pledge drive show, hosted by actor Michael Keaton (who got his start on the show), titled Mister Rogers: It's You I Like, premiered on PBS stations nationwide on March 6, 2018.[11]
The series had its genesis in 1953, when Rogers and Josie Carey joined the newly formed public television station WQED. On April 5, 1954, WQED debuted The Children's Corner, a program featuring Rogers as puppeteer and composer with Carey as host and lyricist, in an unscripted weekday afternoon live television program.[13] It was this program where many of the puppets, characters and music used in the later series were developed, such as King Friday XIII, Daniel Tiger, and X the Owl. It was also the time when Rogers began wearing his famous sneakers, as he found them to be quieter than his work shoes while he was moving about behind the set. The show was briefly broadcast nationally on the NBC Television Network.[14][15][16]
Rogers moved to Toronto, Ontario, in 1961 to work on a new series based on The Children's Corner, called Misterogers, a 15-minute program on CBC Television.[17] Misterogers aired on CBC for about four years and a number of the set pieces that he would take with him back to the United States, such as the trolley and castle, were created for the Canadian program by CBC designers and in collaboration with producer Bruce Attridge. Most importantly, Rogers appeared on camera in the new show rather than only appearing through puppets or characters. Fred Rainsberry, head of Children's Programming at CBC, persuaded Rogers to appear on camera in the new show (which he named after Rogers) after seeing him interact with children.[18] Ernie Coombs, one of the Americans whom Rogers brought with him to help develop the CBC show, would remain with CBC, on Rogers' recommendation, after Rogers returned to the United States. Coombs first appeared as Mr. Dressup in the CBC program Butternut Square, conceived and produced by Attridge. Coombs then helped to develop what became Mr. Dressup which ran for nearly 30 years as an iconic presence on Canadian television, ending in 1996.[19]
In 1966, Rogers acquired the rights to his program from CBC and moved the show to WQED in Pittsburgh, where he had worked on The Children's Corner. He renamed the show Misterogers' Neighborhood, which initially aired regionally in the northeastern US through EEN, including educational stations in Boston, Washington, D.C., and New York City.[19] The 100 episodes of the half-hour show incorporated the "Neighborhood of Make-Believe" segments from the CBC episodes with additional reality-based opening and closing material produced in Pittsburgh. The series was cancelled in 1967 due to lack of funding, but an outpouring of public response prompted a search for new funding.
In 1967, The Sears Roebuck Foundation provided funding for the program, which enabled it to be seen nationwide on National Educational Television; taping began on September 21, 1967[20][21][22] for the first national season. The first national broadcast of Misterogers' Neighborhood appeared on most NET stations on February 19, 1968. In 1970, when PBS replaced NET, it also inherited this program. Around the same time the show had a slight title change, to the more-familiar Mister Rogers' Neighborhood.
The show was broadcast from February 19, 1968 to February 20, 1976, and again from August 27, 1979 to August 31, 2001. The final episode was recorded on December 1, 2000.[23] The studio at WQED in Pittsburgh where the series was recorded was later renamed "The Fred Rogers Studio".
During each half-hour segment, Rogers speaks directly to the viewer about various topics, taking the viewer on tours of factories, demonstrating experiments, crafts, and music, and interacting with his friends. Rogers also made a point to simply behave naturally on camera rather than acting out a character, stating that "One of the greatest gifts you can give anybody is the gift of your honest self. I also believe that kids can spot a phony a mile away."[2] The half-hour episodes were punctuated by a puppet segment chronicling occurrences in the Neighborhood of Make-Believe. Another segment of the show consisted of Rogers going to different places around the neighborhood, where he interviews people to talk about their work and other contributions that focused on the episode's theme, such as Brockett's Bakery, Bob Trow's Workshop, and Negri's Music Shop. In one episode, Rogers took the show behind-the-scenes on the set of The Incredible Hulk, which aired on CBS from 1978 to 1982.
At the start of each episode, the show's logo appears as the camera pans slowly over a model of the neighborhood, as the camera goes from the neighborhood to inside the Rogers' television house. From 1979 to 1981, an alternate version of the opening sequence was used.[which?] Beginning in the early 1980s, the neighborhood model incorporated a small version of the "Neighborhood Trolley", as it crosses several streets from left to right on a model train track. This is the same model electric trolley that later in the program will transport viewers into the Neighborhood of Make-Believe.[25] Usually, the camera goes from the neighborhood to out on the porch of the Rogers' television house, where the viewers see Fred Rogers coming for a visit before he enters the house. After the camera goes from the neighborhood to inside the Rogers' television house, Fred Rogers is seen coming home with his jacket on, singing "Won't You Be My Neighbor?". He goes into the closet, takes off his jacket, hangs it up, and grabs a cardigan zipper sweater to put on. After that, he takes his dress shoes off and grabs a pair of blue sneakers to put on. One of Rogers' sweaters now hangs in the Smithsonian Institution, a testament to the cultural influence of his simple daily ritual.[26]
At the end of each episode, Rogers sang "It's Such a Good Feeling" (a different song, "Tomorrow" was used from 1968 to 1972) when he took off his sneakers as he says "You're alive" in a higher toned voice, and grabs his dress shoes to put back on, and then snaps his fingers two times. After that, Rogers goes into the closet, takes off his cardigan, hangs it up, and grabs his jacket to put back on. Before the closing credits, Rogers got ready to go out the door by reminding the viewers: "You always make each day a special day. You know how: By just your being you/yourself. There's only one person in the whole world that's like you, and that's you. And people can like you just/exactly the way you are. I'll be back next time. Bye-bye!". During the closing credits, which is complete with the show's logo and the episode number, the camera would perform a reversed version of the opening sequence's pan shot, while the "Neighborhood Trolley" crosses streets from right to left.
Starting in 1979, episodes were grouped into week-long series, with each series focused on a particular topic; each opening includes that week's subject, in the form of "Mister Rogers Talks About [subject]". Rogers' monologues throughout the week explore various facets of the topic, and the ongoing story from the Neighborhood of Make-Believe serves as illustration.
Rogers covered a broad range of topics over the years, and the series did not shy away from issues that other children's programming avoided. In fact, Rogers endeared himself to many when, on March 23, 1970, he dealt with the death of one of his pet goldfish. The series also dealt with competition, divorce, and war. Rogers returned to the topic of anger regularly and focused on peaceful ways of dealing with angry feelings.
Beginning in the third season, Mister Rogers always made a clear distinction between the realistic world of his television neighborhood and the fantasy world of Make-Believe (prior to that, the line was blurred somewhat as he would often talk about it as if it were real and he had a direct line of contact with the characters in it). He often discussed what was going to happen in Make-Believe before the next fantasy segment was shown ("Let's pretend that Prince Tuesday has been having scary dreams..."), and sometimes acted out bits of Make-Believe with models on a table before the camera transitioned to the live-action puppet rendition. The miniature motorized trolley, which was known in character form as "Trolley", with its accompanying fast-paced piano theme music, and which was operated by Rogers working buttons and controls hidden on the side of the bench on which Rogers would usually sit with his left hand, was the only element that appeared regularly in both the realistic world and Make-Believe: it was used to transport viewers from one realm to the other. Rogers, however, was mentioned from time to time in Make-Believe, particularly by Mr. McFeely, who appeared occasionally in the Make-Believe segments and seemed to form a link between the two worlds. The idea of the trolley came from Rogers. When he was young, many trolleys operated in Pittsburgh, and he liked riding on them.[27] This reality/fantasy distinction put Rogers' series in sharp contrast with other children's series, such as Sesame Street and Captain Kangaroo, which freely mixed realistic and fantastic elements.
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