[TASC Lunch:] Customer Satisfaction at the Push of a Button

[Robert Kirby]

Lunch at CAFÉ BAKLAVA MEDITERRANEAN RESTAURANT
341 CASTRO STREET, MOUNTAIN VIEW

October 9th, 11:45 am

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Ty Shapiro                                                                      October 9

Customer Satisfaction at the Push of a Button

Ty Shapiro is Pacific West Sales Director at HappyOrNot, a 10 year old Finnish startup that markets freestanding battery-powered terminals that allow customers to rate their experience by pressing one of four buttons (very happy, pretty happy, pretty unhappy, or very unhappy) as they leave a store. A single HappyOrNot terminal can register thousands of impressions in a day, its use is self-explanatory, and customers can use it without breaking stride, a frictionless way of giving feedback.

Ty will compare HON's ability to assess customer satisfaction with more traditional customer rating approaches, such as surveys and online postings, describe several examples of where it has been deployed (Levi’s Stadium is one), and finally give an overview of the technology.