Marketing Operations Officer
Planet Lodges & Lairs Camps | Arusha
Key Areas of Responsibility
- Oversee workflows and automations to ensure lead data flows correctly through the sales funnel. Update email templates, links, and content as needed.
- Execute technical updates to company websites, including pricing adjustments, copy refreshes, and the publishing of new itineraries or service offerings.
- Identify and resolve technical glitches within the marketing stack; escalate major system or automation issues to the technical lead.
- Manage the internal content pipeline by tracking blog drafts, following up with internal stakeholders, and enforcing deadlines for content readiness.
- Fully own the scheduling and publishing of blogs and newsletters within WordPress and Email Service Providers (ESPs).
- Ensure all published content—whether on the web or via email—has correct formatting, metadata, functional internal/external links, and optimized imagery.
- Conceptualize and produce high-quality marketing materials, campaign assets, and seasonal promotional content.
- Collaborate with Digital and Reservations teams to design professional presentations and guest-facing documentation.
- Design ad creatives based on specific requirements and managed the technical upload of assets and copy into Meta and Google ad platforms.
- Execute the social media calendar by scheduling posts, writing engaging captions, and managing daily Story updates.
- Monitor and respond to guest reviews across various digital platforms, maintaining a professional and helpful brand voice.
- Hands-on experience with WordPress, CRM tools (e.g., HubSpot, ActiveCampaign), and Meta/Google Ads managers.
- Strong eye for aesthetics with proficiency in Canva, Adobe Creative Suite, or similar design tools.
- A "systems thinker" capable of managing multiple projects and deadlines across different service lines.
- Exceptional writing and editing skills for blogs, social media, and professional email correspondence.
Apply VIA: Car...@planet-lodges.com