Malbec World Day
Dear Tango and Wine lover,
Malbec takes over the streets in celebration of its day!
The Embassy of Argentina in New Zealand would like to invite you enjoy
with us a magnificent day paying tribute to Argentina’s flagship grape
variety.
"Wines of Argentina", the organization responsible for the image of
Argentine wine worldwide, is hosting the 3rd edition of Malbec World
Day on April 17, 2013.
From 20:30 p.m, we will share a night of "Tango and Wine" at the Irish
Club (10 Fifeshire Ave.) together with “La Milonga de
Ricardo” (Entrance $10), where the Embassy is organizing a wine
tasting.
The Embassy thanks the support of Mr Ricardo, Mrs. Agnes and
South2South wines of Argentina, sharing the passion for Malbec.
Why April 17?
Malbec was brought from France to our country in 1853 by Michel Aime
Pouget, an agronomist who was hired by President Domingo Faustino
Sarmiento to run the “Quinta Agronómica de Mendoza”. In order to
incorporate new varietals, on April 17 of the same year, a bill was
submitted to the Provincial Legislature for the foundation of a Quinta
Normal and School of Agriculture.
By the end of 19th century, viticulture experienced an exponential
development in the hands of the Italian and French immigrants, and so
did Malbec, wich adapted quickly to the varied terroirs and developed
even better than in its original land. In this way, over the time and
after a lot of hard work, Malbec came to be Argentina’s flagship
variety.
To Wines of Argentina, April 17 not only represents the transformation
of Argentina’s wine industry, but it is also the starting point for
the development of Malbec as the iconic variety.
We invite you, as well, to have a look at this year's promotional
video
at:
http://vimeo.com/61269796 and to visit:
http://www.winesofargentina.org/malbecworldday/
Feel free to share it with your family and friends.
Many thanks and we hope seeing you there.
Emilio A. Bertrand
Administration
Embassy of Argentina