ANN
ARBOR, Mich.—A new mathematical model by researchers at the University
of Michigan suggests that bluffing in prediction markets is a
profitable strategy more often than previously thought.
The
analysis calls into question the incentives such markets create for
revealing information and making accurate predictions. The researchers
also pose a tactic to discourage bluffing.
A prediction market
is a financial speculation market in which participants bet on the
outcome of an event. In most cases, participants use fake money. But at
some markets, including the Iowa Electronic Markets, it's legal to bet
a small amount of real money. Sports betting Web sites, which are legal
in other countries, could be considered prediction markets. Some
companies are even using prediction markets as a project management
tool to allow employees to predict when a project will be completed.
Studies
have indicated such markets could be more accurate than polls in
predicting events. But dishonest tactics such as bluffing can cloud
their accuracy.
"We're the first to demonstrate that
strategies involving deception of future traders are a real possibility
under a wide range of information conditions," said Rahul Sami, an
assistant professor in the U-M School of Information. "It could happen
quite widely that bluffing is profitable."
Sami and Stanko
Dimitrov, a doctoral student in the Department of Industrial and
Operations Engineering, are authors of a paper on the research that
Dimitrov presents July 11 at the ACM Conference on Electronic Commerce
in Chicago.
"At a certain level, you don't care who makes
money and who doesn't. But if you're running a prediction market, the
whole point is to make predictions and you want your predictions to be
reflecting the actual information the participants have," Sami said.
"What bluffing does is worsen the predictions with the wrong
information. It defeats the purpose."
The researchers' solution to bluffing is to penalize later trades by charging participants to make them.
Sami
explained how bluffing can be profitable in a prediction market and how
his new strategy could give participants more of an incentive to be
honest.
It's an artificial example, Sami said, but suppose a
prediction market involves two traders and the outcome of two coin
flips. Participants bet on whether both coins will land the same or
different. Each participant can see the outcome of one of the coin
flips. This represents the fact that all participants in a prediction
market presumably have a piece of information that helps them decide
which outcome they believe is most likely. Each participant typically
trusts that everyone is betting honestly.
One person must bet
first and this person would not have the benefit of additional
information from other participants. Say the first participant's coin
is heads. If this trader wishes to bluff to extract more information
from the other better, she could bet that both coins are tails (knowing
this is impossible.) The other trader might read this as proof that the
first trader's coin is tails. So if his is tails, he would also bet
that both coins are tails. Now, because of the bluff, the prediction
market is not reflecting the outcome that is truly the most likely.
The
first trader in this scenario now assumes that the second trader's coin
is tails and would likely change her bet to reflect that the coins are
different. She would win more money. Charging people to change their
bets would give them more incentive to be honest from the start, the
researchers say.
"I think it's important for people to
consider our results when launching a prediction market," Dimitrov
said. "The whole point is to aggregate information. Discounting is one
way to guarantee information aggregation even with the presence of
bluffing."
The paper is called "Non-myopic strategies in prediction markets." The research is funded by the National Science Foundation.