This article is a MUST READ, not only for those of
us involved in the healthcare debate but for all progressive advocates for or
against anything. Lakoff is an expert on "framing" issues. As he
pointed out in his seminal book, Don't Think of an Elephant, how we
frame issues is decisive -- much more important than whatever facts or data or
reasonable talking points we muster. The right wing has put Obama on the
healthcare defensive because they know how to frame issues -- think "death
panels" and "government takeover" -- while the Obama team relies on policyspeak
and rational argument.
This is a long article, but I think it has
some big lessons for progressive activists.
The PolicySpeak Disaster for Health
Care
by George Lakoff