Social Media Post Template
Emerson Mata
A social media calendar is a marketing planning document that organizes your social media posts by social platform, campaign, date, and more. This enables you to stay organized and see your social media publishing schedule across a wide variety of channels, campaigns, and formats.
Another benefit to having a social media calendar is that it can help you scale your content production without overwhelming your marketing team. By planning content in advance, you can pace production around your team's bandwidth and other duties your department is responsible for.
URLs and UTM parameters are similar, but they're not the same. URLs are the links you'll want to share from your website (or even another website if you are curating content) on your social media platforms.
A UTM parameter is an extension of your URL. It's a string of tracking code appended to the end of a URL, and it helps social media marketers track how well their posts drive traffic to their websites. By tracking and analyzing UTM parameters, you'll see what content meets your conversion goals and what content drives the most engagement on social media platforms. You can use a UTM generator to make this process easier.
Transparency and context are invaluable when it comes to social media content calendars. Giving a brief synopsis of the message or even sharing the caption for a post can go a long way in helping others within and outside your team understand what the intent of the post will be.
It's too late to start tracking metrics once your campaign is over. Instead, start tracking your social media campaigns in your content calendar. You can make this prescriptive by having a dropdown list of predetermined campaign names, or if your campaigns are few and far between, simply copy and paste the names next to the corresponding content.
Your social media content calendar will become just another spreadsheet without some imagery. Since much of your social media content will probably be visual, add a thumbnail-sized version of the image you'll included in the published post. Coupled with the message, stakeholders who view the calendar images will have a pretty good idea of what will be shared and when.
One thing we know to be true today is that video content is taking over just about every major social platform. That means you'll want to have on-camera talent dedicated to producing video content to meet the needs of your social media calendar.
For stakeholders who want to stay abreast of how well your social media content is, create a tab that shows clicks, views, engagements, and other metrics you plan to track to deem your content a success. Tracking analytics can be as simple or detailed as your team prefers.
I find it helpful to store templates in an online bank, such as Google Drive, or a tool like Canva, where I can quickly edit a template and adjust it to create a new post. Generally, you want to have various customizable image templates.
Different social media platforms require various posting times. By creating different tabs for each platform or color coding posts for different channels, you can easily fill in publish times. Consider also syncing publishing times to your calendar to get timely reminders.
Publishing updates on multiple platforms, with different campaigns and holidays, at different times and days, can quickly get overwhelming. I recommend integrating your social media calendar template with a social media management tool.
Many tools allow you to cross-post across different social media channels. This can be useful, but I recommend being cautious: what might work on LinkedIn might not work on Facebook, and vice versa. Since each platform serves a specific audience segment, you want to ensure your posts are tailored to each one.
This calendar has everything you need to plan your social media content, coordinate campaigns, grow reach and engagement, scale posting schedule, and boost productivity. Download it now, and follow along with the steps below.
The Monthly Planning Calendar tab is a snapshot of your monthly social media campaigns. It'll help you coordinate with other stakeholders and keep all the moving parts in order. Here's what it looks like:
Now, let's get to the social media content part of the calendar. For the sake of this blog post, we'll use Twitter as an example, but these steps will work for each social channel tab in the template.
After you've composed your tweet, paste the URL you'd like to include in your tweet in the Link column. Be sure to include UTM parameters so you'll know whether these tweets are driving traffic, leads, and customers. This is an important step to remember if you'd like to demonstrate ROI from social media. You can also use the Campaign column to add an associated campaign which helps with more detailed tracking and reporting.
Coming up with and scheduling your social media content in advance is a huge time-saver, but it should go without saying that you still need to monitor and add to your social presence throughout the day.
I encourage you to experiment with your social media publishing. This template provides publishing dates and times for each social network, but you may find those are way too many updates for you to fill, or perhaps too infrequent for your booming social presence. If this is the case, you should adjust your social media publishing frequency as needed.
Whether you manage social media full-time or if it's just one of the many hats you wear, these social media templates will save you hours of valuable time and effort. We've created them so you can use the Office apps you know and love to plan, create, publish, and track your social media posts and results. You can also create social media posts with our Facebook, Instagram, Twitter, LinkedIn, YouTube and TikTok templates.
Translate your social media strategy into a detailed plan. Schedule daily posts across networks, noting the date, hour, message, link, and visual so you can see your activity at a glance and have a complete record of your posts.
Creating social media graphics in the correct size can be difficult, especially if you're not a trained designer. This template guides you to size or create images for the most common social media image placements.
Use this social media analytics report to explain your progress and prove your work is delivering results. Just fill in the key stats and deliver insights and valuable metrics to stakeholders in an easy-to-understand way.
You should look for a social media template that targets your audience. Because social media platforms are designed differently, you'll also want a template that adheres to sizing guidelines and other platform-specific details. If the social media platform is photo-heavy, you may want to find a template that gives you space to incorporate more photos than text. Look for a social media template that caters to your needs while taking advantage of everything the platform has to offer.
There are social media templates you can use for every type of post. You can design flyers, stories, videos, banners, and headers using social media templates. Once you find a template that's the correct size and that has the features you want, you can customize its colors, fonts, and photos before you share it with your followers.
Whether you're using social media for a small business, your hobby, or your personal life, frequent posting requires fresh design ideas. Using customizable design templates for Facebook, TikTok, Instagram, Twitter, Pinterest, and even LinkedIn can help you create, iterate, and post faster and more efficiently by giving you a stylish head start.
Post templates allow you to create automatically customized social media posts with a unique structure by defining the sequence of variables for the title, excerpt, content, and keywords as hashtags.
The post templates help you to turn your social media posts automatically into tailored posts for each network and community by customizing your default post layouts with a unique structure. The post templates can also contain static words and hashtags.
Please note that you can edit the post templates for each of your connected platforms as well as for profiles, pages, and groups and that these settings are WordPress user-based which means that these settings can be defined for each WordPress user individually.
"Titles" and "Hashtags" are not shortened. If you select the "Title" and "Hashtags" variables for your social media posts, the character limits you define for the "Excerpt" and/or "Content" variables will be applied within the remaining available character limit of the social network.
To check your settings, a dynamic preview will show you how your posts will look if shared with the new customized template. The preview of your posting template changes in real-time, when you change the settings of your post template.
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