The song "Players" by Karan Aujla highlights the luxurious lifestyle and attitude of a player, someone who enjoys flaunting their wealth and status. The lyrics describe the desire for expensive fashion items, such as Gucci and jewelry, and the need to maintain a certain appearance to attract attention. The line "the only time I give a fu*k is when she wants it" suggests a lack of concern for others and a focus on personal pleasure.
The lyrics also touch on the player's relationships with women. The chorus repeatedly mentions the desire for a woman to wear a paranda or the Punjabi long braided hair accessory, which is often associated with femininity and tradition. The use of "sohneya" throughout the song, which means "beautiful" in Punjabi, further emphasizes the player's objectification of women.
The song also contains references to specific cultural elements, such as Punjabi food and jewelry, and mentions of other Punjabi artists like Badshah. In summary, "Players" portrays the lifestyle and mentality of a player and the materialistic and objectifying values associated with it.
Jaskaran Singh Aujla (born 18 January 1997) is an Indian[a] singer, rapper and songwriter primarily associated with Punjabi music. He is known for his numerous tracks which have charted on the UK Asian chart published by the Official Charts Company, while seven have charted on the Global YouTube music chart. His debut album Bacthafucup peaked at number 20 on Billboard Canadian Albums chart and 34th on the New Zealand albums chart, earning him the title of the Largest Digital Artist 2021 on Spotify and had been listed in their Most Popular Artists in Punjabi Music Industry.[3][4]
Hailing from Ghurala, Ludhiana, Aujla started his career as lyricist for Jassi Gill's "Range", from his album Replay. Then he emigrated to Canada, and wrote lyrics for various other artists including Deep Jandu and Elly Mangat. In 2016, he released his debut song "Property of Punjab" as a lead artist, and started featuring as guest artist in songs. He came into limelight with his tracks like "Yaarian Ch Fikk", "Unity", "Alcohol 2", and "Lafaafe"; subsequently he achieved mainstream popularity in 2018 with "Don't Worry", his first song to enter UK Asian chart. In 2020, his singles "Jhanjar", "Red Eyes" and "Kya Baat Aa" entered top 10 in the chart, while "So Far" entered top 5.
Aujla hails from Ghurala village in Ludhiana district of Punjab.[5] He was born as Jaskaran Singh Aujla[6] on 18 January 1997[7][8] to father Balwinder Singh Aujla and mother Rajinder Kaur.[9][10] His parents died when he was nine years old. He was raised by his sisters and uncle after his parents died.[11][12] Aujla's father, Balwinder Singh Aujla, worked at co-operative society, and he also had writing as a hobby.[13] Thereafter he started writing songs. While studying in 9th standard, Aujla met Jassi Gill in a marriage ceremony and offered him the lyrics of the song Range, which Gill sang and became popular. Aujla received his Canadian permanent residency and emigrated there.[1] He did his high school studies in Burnaby, Canada.[14] Also, he worked part time as a longshoreman in Surrey, British Columbia.[12] His debut song "Cell Phone" with Mac Benipal was released in 2014, it was a commercial failure, and had just a few thousand views. In Canada, he started working with Deep Jandu in his studio at Toronto.[12]
The song was followed by other successes "Rim vs Jhanjhar", "Na Na Na", and "No Need". "Rim vs Jhanjhar" was included in Apple Music 2010s Punjabi essentials playlist.[18] His song "Don't Look" remained in Asian Music Chart for more than twenty-four weeks.[19] The song also appeared in 2019 Apple Music India charts.[20] Also, his songs "Don't Worry", "Hair", "2AM", and "Hint" have been ranked on the chart. In July 2019, Aujla released a title track for the film Sikander 2.[21] His song "Hint" trended for over five days on YouTube in India.[22] Also the song was ranked various charts. The song was debuted at No. 13 on Asian music chart[23] while at number 75 on Global,[24] 27 in India,[25] 9 in Canada,[26] 14 in Australia,[27] and 5 in New Zealand on YouTube charts respectively.[28] Aujla also become the most-listened artist in Punjab, India in December 2019 on YouTube.[29] His next "Chitta Kurta" was also peaked at number 35 and 9 on Global and Indian YouTube charts respectively.[30][31] In 2019, Spotify included Aujla in the list of the most popular artists in Punjab.[32] Also, he was nominated for Best Singer - Punjabi category at Gaana User's Choice Icons award.[33]
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