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The late nineties were defined by the browser wars. It was AOL versus Netscape versus Internet Explorer. Each browser battling to give millions of curious consumers a window into the information that was flowing onto the Internet.
Last week, at Harvard's Innovation Lab, we co-hosted a discussion and technology showcase focused on the Quantified Athlete. The topic: how is technology providing a window into the athlete's body and his/her performance?
We had phenomenal speakers such as Dr. Leslie Saxon from USC Center for Body Computing, Conor Walsh from Harvard's Biodesign Lab, Christina Chase from MIT's Sports Technology Group as well as an impressive list of entrepreneurs and current and former professional athletes.
What struck me the most was how early we still are in the body browser battle. Next-gen stats be damned. While there are video and game film "browsers", wearable wrist-worn and phone app browsers, data visualization and computer vision browsers, genetic analysis browsers, hydration browsers, there is no single window into the athlete's body.
That said, we can expect the sports and fitness market to evolve quickly with so many different companies working now to pull new athlete data together. Remember it was Yahoo, Lycos, Alta Vista and other search engines in the early days of the Internet that gave us the ability to search and find new information. These search engine companies - not the browsers - did the hard work of indexing and aggregating content.
We see athlete management platforms playing a similar role in the sports and fitness technology market. Companies like Kinduct, Kitman Labs, Catapult, CoachMePlus, and AMP are first-generation search engines pulling together information. There are dozens of companies in this space, and it's early. The concept of open APIs and data integration versus the AOL-like closed system is still evolving. Wearables are the CDs shipped to your house, but they only provide a piece of the entire story the body is going to tell.
The good news is that the energy at our event and the mind power focused on providing a window into the athlete's body is significant. There's real money investing in this space and large technology companies working to make our body's browser a reality.
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document.querySelector('main').innerHTML = xxx will not run in Browser but if I replace main with body it does place the xxx on the web page. When I look at the elements it seems like only Body and Header are available.
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I evaluated the practicality of strategically timed (fall) grazing with cattle at high stock densities on land dominated by sagebrush. From 2007 to 2009, I monitored cattle use of sagebrush, cattle performance (body weights), and the ensuing response of grasses, forbs, and sagebrush.
My research suggests grazing by cattle can be a biologically and economically effective way to accomplish habitat renovation. Rather than attempting to convert sagebrush steppe landscapes to grass at extravagant costs, as we have done historically, we must now consider how to create locally adapted herds of livestock and complementary management practices that ensure long-term health of sagebrush ecosystems. As many ranchers already feed hay to cows during winter, using sagebrush steppe vegetation as an additional forage resource would allow ranchers to feed roughly half the hay, which would greatly reduce winter feed costs. In addition to financial savings in hay, the secondary benefits from improving sagebrush steppe condition and productivity would result in habitat improvements for both livestock and wildlife.
Petersen, Charles A., "Cattle Browsing Sagebrush Steppe During Fall: Effects on Plant Community Structure and Influence of Experience on Cattle Foraging Behavior and Body Weights" (2012). All Graduate Theses and Dissertations, Spring 1920 to Summer 2023. 1214.
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