Viral Infection Through the Net

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optimind technology

Jun 24, 2008, 8:46:29 PM6/24/08

Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing methods and strategies encompass a wide range of services, such as viral marketing.

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of pathological and computer viruses. Visit the Viral Campaign Philippines to learn more about this.

It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.

Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.

It is claimed that a satisfied customer tells an average of three people about a product or service he/she likes, and eleven people about a product or service which he/she did not like. Viral marketing is based on this natural human behavior. Check out what the Viral Campaign Philippines has to offer about this.

The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along. Learn more of this with the Viral Campaign Philippines.

Aside from viral marketing, there is the viral expansion loop. A viral expansion loop is similar to viral marketing with one notable difference: viral marketing can't be replicated indefinitely, while a viral expansion loop must be in order for it to exist.

When properly conceived and implemented, a viral loop almost guaranteed self-replicating growth. Companies that have attempted to utilize viral loops to their advantage include social networking engine Ning, and viral loops power many Web 2.0 icons, including PayPal, YouTube, Facebook, MySpace, Digg and Flickr. For more information about viral marketing, then visit the Viral Campaign Philippines for more details.

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