Internet marketing, also referred to as online marketing, Internet advertising, eMarketing or e-Marketing, is the marketing of products or services over the Internet. When applied to the subset of website-based advertisement placements, Internet marketing is commonly referred to as Web advertising and/or Web marketing.
The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting response, is a unique quality of the medium. Visit the Internet Marketing Philippines to learn more about this.
Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website.
Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design. Check out what the Internet Marketing Philippines has to offer about this.
The difference between marketing on the internet from traditional marketing is the one-to-one approach.
In the one-to-one approach, the targeted user is typically browsing the Internet alone, so the marketing messages can reach him personally. This approach is used in search marketing, where the advertisements are based on search engine keywords entered by the user. Learn more about this with the Internet Marketing Philippines.
Internet marketing places an emphasis on marketing that appeal's to a specific behavior or interest, rather than reaching out to a broadly-defined demographic. "Off-line" marketers typically segment their markets according to age group, sex, geography, and other general factors. Online marketers have the luxury of targeting by activity.
Another advantage of marketing on the internet is that it is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. If you want to learn more about internet marketing and strategies involved in it, then visit http://www.myoptimind.com for more details.