This is an article from today's NY Times that discusses the
alternative methods of distribution that many independent filmmakers
today are using: many are paying for their own distribution, using
social networking sites like Facebook and Twitter as marketing tools,
and showing films online and on YouTube for free in order to build a
reputation. It seems particularly relevant to the short film program,
since short films are almost never picked up by a Hollywood studio.
http://www.nytimes.com/2009/08/13/business/media/13independent.html?hpw