The Name Game and a New eBook

[mzw...@aol.com]

Introducing a new ebook product: ALEX. I named it after the first library in Alexandria...yes, working with a name development team for Spring Design...they had hired me to do their Web writing early this year. "Alex" was on my list of 30 or so names I had come up with and brought to the two-hour naming meeting. Imagine my delight when after plodding point by technical point over how to name a consumer electronics product, the team voted on my idea....and then all these months later, it seems to have stuck.

There is controversy over this product, and they still have a lot to do before roll-out.

Need a name for your next product or company?

Gimme a call! I totally love doing this.

http://mashable.com/2009/10/19/alex-android-ereader/

SPRING PRESS RELEASE: http://www.springdesign.com/resource/jsp/

Lisa
http://sites.google.com/site/wordstreaming/
http://characteractress.blogspot.com/
(510) 531-0612