Hi,
As a full-time artist (glass beadmaker), I would like to share some
thoughts from my perspective.
First, it is interesting that this discussion is taking place right
now. Several of us exhibitors at Lavender Festival were talking
about how nice it would be to have a similar festival in the fall, so
I know there is some level of interest among area artists/craftspeople.
There are five factors that really impact the success of the show:
the experience/abilities of the show organizer, the quality of the
exhibitors, the amount of money available to promote the show, the
location and the timing.
At this point, Barbara Ferrell is really the only person pulling off
a good show in Oak Ridge. The Lavender Festival continues to bring
in lots of shoppers who have money to spend and exhibitors who offer
quality crafts. The Pilot Club show is very low quality, the Art
Center show gets very few customers and the craft show at the Secret
City festival struggles each year to get enough exhibitors and enough
buyers. If Barbara would be willing to head up a second show (which
I don't think she would do), getting exhibitors would be much easier
because Barbara is well respected by area artists.
In order to attract good exhibitors, the show would need to be either
juried or invitational. The juried show application process is open
to all artists, but they must submit slides and be juried into the
show based on the quality of their work. For an invitational show,
the organizers invite artists whose work they have seen and liked.
In order to have enough money available to adequately advertise/
promote the show, I'm guessing you would need at least 50-75
exhibitors to start. Typically, for an outdoor show, most of the
booth fee that each artist pays goes toward advertising the show.
Any show in Oak Ridge would need to be advertised in West Knoxville,
as well as locally. If corporate sponsors can be lined up to help
cover the costs of the show, more money would be available for
advertising.
As to the location, Jackson Square is great. There is plenty of
parking within a reasonable distance, the farmers market across the
street draws in a lot of people in season and the area works well for
a show, with all the booths in a very compact, easy to walk space.
Plus, customers are already accustomed to going to a show there. I
can't really see a show happening at the marina. First, you would
need parking for 50-75 exhibitors, many of whom drive large
commercial vans or pull trailers to carry their booth materials.
Then you would need parking for the 2000 or so customers you need
each day to make the show successful. I know that rowing events
manage to make do with whatever parking they can eke out, but that
doesn't really work for a art/craft show, especially since you would
want to leave Melton Lake Drive open so passersby would see the show
and possibly stop. Also, if the show is more than one day, there
would need to be overnight security, and it is easier to patrol a
compact show with defined borders than a show that stretches out a bit.
I think late September would work best for a new show. October is a
great month, but it is already busy with the Museum of Appalachia
Homecoming, the Foothills Fall Festival in Maryville, and a couple of
shows in NC that many Oak Ridge area artists participate in. Plus
there are two Oct. weekends contiguous to the school system's fall
break, and any show here should avoid those weekends, since many
families travel during that time. November is too late for an
outside show, plus that is the month of the Foothills Craft Guild
show in Knoxville and the Art Center and Pilot Club shows in OR. If
you wanted to do a spring show, that would be trickier. The weather
in April is very unpredictable so few artists are willing to do
outdoor shows that month. May might be a possibility, especially now
that Foothills Craft Guild no longer does a May show at Pellissippi
State, but that's getting awfully close to Lavender Festival.
As for the environmental aspects of the show, Lavender Festival
recyles, uses compostable paper products, offers water from coolers
rather than bottled water, etc., and Barbara is working to make the
show even more green.
I hope my thoughts are helpful.
Teresa Brittain