This lecture is pretty funny, but speaks to the perceived value of something. One of the things we need to overcome is the perception that Oak Ridge is an isolated community with nothing to offer. As we all know, it probably takes us less time to reach most places in Knoxville than folks that live there (and we don’t have to deal with traffic when we just want to go to the grocery).
Rory Sutherland: Life lessons from an ad man | Video on TED.com*
TED is a fantastic collection of presentations given by the worlds most interesting people. Some duds there, but a LOT of great stuff too.
Orenv