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Book Synopsis : Almost all of us have at some point dreamed of??starting our own business but have not been able to??get past our fear, anxiety, and uncertainty about??pursuing those dreams. Through a 20-month??exchange of faxes, The Republic Of Tea??chronicles the feelings and emotions of three??partners as they confront their fears and dreams to??create an enormously successful start-up company.??The book shows the budding entrepreneur how to??start a successful business that embodies his or her??own soul and economic realities. The insightful??correspondence between Mel Ziegler and Patricia??Ziegler, co-founders of The Banana Republic chain, and??their new partner Bill Rosenzweig provides a map??for the entrepreneur. It tells of the day-to-day??breakthroughs and breakdowns of the creative??process--inventing a product, developing a plan, and??structuring a business partnership--and even provides??the actual business plan used to raise money for??the venture. As part of the new Currency .
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