X-fm Pirate Radio

[Danel Potvin]

RadioX is a British national commercial radio station focused on alternative music, primarily indie rock, and owned by Global. The station launched in 1989 as a pirate radio station named Q102, before being renamed Xfm in 1992. The station became a legally licensed London-wide station in 1997, and in 2015 began national broadcasting under the name Radio X.[1]

In 1989, the pirate radio presenter Sammy Jacob, known as DJ Sammy Jay on London's Horizon Radio and Solar Radio, set up an indie music station called Q102,[3] which started broadcasting rock music on a part-time basis from 1 January 1989, with other hours following the soul format of another local station called CD93.

Jacob was one of the presenters on this forerunner to Xfm alongside Adrian Gibson, Donald Johnson, Steve Lamacq and CD93's Bob Matthews (a DJ also known as Bob Mower),[4] with the format changing to play only indie rock music by 1990. In late 1990, Fiction Records founder, and manager of The Cure, Chris Parry got involved with the London station, even though at that point it still did not have any official authorisation to operate. The Cure's singer Robert Smith used the radio as a platform to promote the release of a Cure remix album Mixed Up during night-time radio shows, broadcast live on the air

By 1991, Q102 was off-air, with Jacob re-organising this rock station as Xfm in Clapton, East London.[5] At this point the station was still a pirate radio station operating out of his parents' flat,[5] though Jacob had plans to get a number of Restricted Service Licences[3] for Xfm, which would make Xfm a legal radio station even though it could only be on the capital's airwaves for short periods of time.

Xfm was officially created in London in 1992 by Jacob [6] and Parry, with the station broadcasting at festivals and legally from Fiction's Charlotte Street headquarters on short-term licences. When the station faced difficulties in 1993, Smith and Parry organised a one-off open air festival titled XFM Great Expectations in London's Finsbury Park on 13 June, with the Cure at the top of the bill. The XFM Great Expectations event was covered by the media including TV channels which talked about the XFM radio in interviews with Smith.[7]

In 1994, Xfm unsuccessfully applied to broadcast full-time across London.[8][9] However, two years later, Xfm was awarded what was to be the final London-wide FM licence, and the station went on air on a permanent basis on 1 September 1997. During the following year the station played a range of music from its studios in 97 Charlotte Street. Jacob would later go on to co-found NME Radio and CDNX (Camden Experience) in 2008 and 2015 respectively.[citation needed]

In 1998, Xfm was acquired by the Capital Radio Group (now part of Global Radio) and relocated from Charlotte Street to Capital's headquarters at Leicester Square, where it remains today. On 23 August that year, Xfm was closed down for four days, during which a test tape featuring mainstream soft rock acts was looped. The station subsequently relaunched with a more mainstream format, and a new advert featuring a cartoon radio saying "Don't be afraid!", which referred to the perceived inaccessibility of its old format.[according to whom?] The soft rock revamp was not a success, culminating in listener-led protests outside the Capital Radio studios. Listeners also lodged objections with the Radio Authority, which found Xfm to be acting in a manner contrary to its licence requirements, and a degree of alternative output was eventually restored, particularly through night-time playlists and specialist shows.[according to whom?]

Following the take-over by Capital, the station dropped its wide-ranging music policy, which was replaced by a format based on USA college stations. The first audience figures after this change showed a sharp decline. The DJs were no longer able to select some of their own tracks, and specialist shows were dropped. The station soon became more male-orientated and featured football coverage and "laddish" output. This came to an end after the Radio Authority fined Xfm 50,000 for breakfast presenter Tom Binns' jokes about bestiality on air.[10]

Capital Radio attempted to increase Xfm's listening figures, recruiting DJs such as Zoe Ball, former BBC Radio 1 presenter, and re-recruiting comedians Ricky Gervais and Stephen Merchant, who took voluntary redundancy when Capital bought the station, after the first airing of The Office. Together with Zane Lowe and Christian O'Connell, this yielded growing listening figures.[citation needed]

In 2012, host John Kennedy was the only member of the presenter lineup that had been with the radio station since its first broadcasts.[11] His new music show, X-Posure is the station's longest running show and is credited as being the first to give radio play to artists including Adele, Florence and the Machine, Razorlight and Mumford & Sons.[12]

In 2000, Xfm London was added to a number of DAB multiplexes around the country, and in January 2006 its reach expanded when it replaced The Storm on a number of other local multiplexes, creating near-national coverage. It was at one point reported[citation needed] that this "national" version of Xfm London (known as Xfm UK) would have local content drop-ins within it (e.g. news, travel) over time, but this ultimately never came to pass. Most DAB coverage of Xfm carried the London version of the station, but for a time some multiplexes in the north of England instead received a feed of Xfm Manchester.

In 2001, Xfm rehired Ricky Gervais and Steve Merchant to run the Saturday afternoon show. Karl Pilkington was assigned to them as a producer, to "just push the buttons", but eventually became the focal point of the show.

By 2002, the station had added many specialist shows, such as London Express, The A-X of Alternative Music presented by Steve Taylor and generating a book published in 2004,[13] and The Remix. Although the daytime playlist consisted of forty current releases, these were changed frequently, and the overall playlist contained about ninety records. In time the specialist shows gradually declined in number, and the playlist was again restricted.[citation needed]

On 9 June 2005, the group was awarded a permanent FM broadcasting licence to serve the city of Manchester as Xfm Manchester. This station went on air in March 2006. Also in 2005, Xfm was among the bidders for the regional north east franchise on 97.5 FM,[14] but this licence was ultimately awarded to Smooth Radio by Ofcom.

On 11 February 2008 GCap Media announced that they would be selling the analogue licence for the Manchester, Scotland and South Wales stations,[18] retaining only XFM London. This decision was made in an attempt to shore up profits and concentrate on 'winning brands', calling the former nationalisation strategy into question. After this announcement, in early 2008, breakfast show host Alex Zane admitted on air that the future of the London station was also being reviewed, even making jokey references to perhaps being out of a job soon. The sale of the South Wales station went ahead, with Town and Country Broadcasting relaunching this as Nation Radio; the sale of the Scotland and Manchester stations was suspended when Global Radio entered into discussions to purchase GCap Media.[citation needed]

The re-appointment of a previous Programme Controller in 2011 led to a number of changes to Xfm's output. Specialist shows such as Music:Response and Mix Master Mike Show returned, as did presenter Danny Wallace.[19] In September 2011 a new Xfm schedule began, and included Mary Anne Hobbs moving to a re-launched evening show, Music:Response. A new "local" slot was introduced. Broadcaster Richard Skinner left the station after two years.[20] The show Import:Export, produced and directed by Redefined Media, was resurrected and linked to KROQ-FM Los Angeles.[21] Further weekend signings included The Sun journalist Gordon Smart starting a three-hour Sunday show. Smart's show ended in October 2013 when he left to join the Scottish Sun as editor.[citation needed] As part of the 2013 schedule Jon Holmes took over the breakfast show. Comedian Josh Widdicombe presented a show on Saturdays between 10 am and 1 pm with Lliana Bird on afternoons.[citation needed] It was announced in March 2015 that Russell Brand would be hosting a new Sunday night show, which was to first air on 15 March.[22]

Following Heart and Galaxy owner Global's takeover of GCap Media, Xfm Scotland became Galaxy (it went on to become Capital Scotland in 2011), leaving just Manchester and London with local Xfm stations.

Following Global's acquisition of Real and Smooth Ltd, the Paisley/Renfrewshire 96.3 FM service previously broadcast as Real Radio XS became a new XFM Scotland in 2014. This service was available across central Scotland over DAB.

Xfm rebranded as Radio X on 21 September 2015.[23] The rebrand was carried out in partnership with creative agency We Are MBC. The rebranded station launched with new presenters including Chris Moyles, Vernon Kay, Johnny Vaughan and Ricky Wilson joining some existing XFM presenters on a refreshed schedule.

Xfm aired its last day of programming on Sunday 13 September 2015, with Lliana Bird playing out the final song 'Kick Out The Jams' by MC5 and bidding an emotional farewell to the station.[24] Musicians, listeners and Xfm DJs were invited to share their memories of the station using #wewerexfm. Xfm Scotland ceased broadcasting entirely on the same day, with Global handing back the Paisley licence to Ofcom. A "holding" service of music and announcements began transmitting on national DAB under the Radio X title the following day, with this service also taking the place of Xfm on FM, TV and online until the full launch of the new Radio X at 6:30 am on Monday 21 September 2015.

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