Opportunity - Smart sleep products design sprint

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Paul Sutherland

Mar 10, 2017, 12:48:04 PM3/10/17
to Super Mondays
Hi SuperMondays

+ADD Strategy are running a design sprint next week focussing on developing novel connected bedding.

The project is being sponsored by Comfy (Europe's largest pillow manufacturer), and Mammoth, a UK bed manufacturer selling 2000 high value sleep systems every month.

Following market trends the companies seek to collaborate in a new IOT sleep accessory range.  The intent is to create new products which offer enhanced sleep functions.  For example, these could be:

-A topper that turns the heating up if you have cold feet
-A pillow that senses you being restless and uses your phone to monitor the environment for triggers

The businesses are seeking to actively invest in solutions and we are hoping to facilitate creation of ideas and business cases to progress to POC and funded developments over 4 days.

This is a fantastic opportunity offering great commercial potential for those getting involved.  The initiative is being hosted at a specialist innovation lab (Hedgehog LABS) at Newcastle upon Tyne's Quayside and is being facilitated by Design Led Innovation agency +ADD Strategy.

I know this is short notice but I'm hoping you can assist Supers!!! - we have a range of experts coming from across the UK to enable the initiative including sleep experts, trade agents and retail multiples; but are still seeking to engage with regional IOT, sensor and household asset network (HAN) expertise.

If anyone in your community is interested in getting involved - please contact on 07738 284310, or email pa...@addstrategy.co.uk for more information.

Ross Cooney

Mar 10, 2017, 12:56:42 PM3/10/17
to super-...@googlegroups.com
Hi Paul,

Is this another unpaid gig?


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