Moti Dichne
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to Sumo Newsletter2
Clothing giant Uniqlo announced today that it has signed an official sponsorship contract with the Kyokai. The agreement was made as part of the Kyokai's commemorative projects to mark the 100th anniversary of its founding as an incorporated foundation this December, and will see the company provide official jackets (not for sale) to be worn by sumo wrestlers and staff. The company also announced that its graphic T-shirt brand "UT" will be releasing its first collaboration with the Kyokai this spring. Details of the UT products will be released on the company's official website at a later date. A project team was formed within the company to develop the official jacket, which was made exclusively for this occasion. The company observed sumo wrestlers and staff at work, and placed importance on the tradition and formality of sumo, while also pursuing design and practicality.