Dienstag, 25. November: Agile Breakfast: Customer Journey Mapping - Understanding customer needs and developing ideas

[Stephan Strittmatter]

Hallo zusammen,

kommenden Dienstag, den 25. November ist es wieder so weit. Es findet das 18. Agile Breakfast statt! 

Thema: Customer Journey Mapping - Understanding customer needs and developing ideas 

One of the biggest challenges a company faces is deciding what to build next. Most companies have lists of new features and product ideas, but where to invest next? What gets bumped to the top? This is hard stuff. The Customer Journey Mapping is a tool that gives organizations an idea from the customers’ point of view and the opportunity to establish a long-term, intensive relationship. I would like to share some experiences about the method and talk about the advantages and how to come up with new ideas.

Referent: Dominic Krimmer, ScrumMaster bei HolidayCheck

Zur Anmeldung: http://www.sybit.de/agile-breakfast

Viele Grüße,

Stephan Strittmatter

[Stephan Strittmatter]

Der Recap des Agile Breakfast zum Customer Journey Mapping von Dominic Krimmer ist übrigens online: http://blog.sybit.de/2014/11/customer-journey-mapping/ #suglc