Ansoff Print
Leonides Suttle
The Ansoff Matrix is a strategic planning tool that provides a framework to help devise strategies for future growth. It is named after Russian American Igor Ansoff, an applied mathematician and business manager, who created the concept. Wikipedia
The benefit to our customers is that they do not have to invest in the technology to be able to sell large format print to their existing customers: Take our existing products to their existing customers and they will grow safely with minimal risk.
An Ansoff Matrix (sometimes referred to as Ansoff Growth Matrix or Ansoff's Matrix) has its roots in a paper written in 1957 by Igor Ansoff. In the paper he proposed that product marketing strategy was a joint work of four growth areas: market penetration, market development, product development, and diversification. When displayed visually, these four areas create the Ansoff Growth Matrix.
Market Penetration. The first quadrant in the Ansoff matrix is market penetration. It is often adopted as a strategy when the organization has an existing product with a known market and needs a growth strategy within that market. The best example of such a scenario is the telecom industry. Most telecom products exist in the market and must cater to that market. In such cases competition is intense. This means that in order to grow, the organization may have to go out of its way to increase market share.
Market Development. Market development is the second market growth strategy in the Ansoff matrix. This strategy is used when the firm targets a new market with existing products. There are several examples. These include leading footwear firms like Adidas, Nike and Reebok, which have entered international markets for expansion. These companies continue to expand their brands across new global markets. That's the perfect example of market development. For a smaller enterprise, this strategy entails expanding from a current market to another market where its product does not currently compete.
Product Development. Product development in the Ansoff matrix refers to firms which have a good market share in an existing market and therefore might need to introduce new products for expansion. Product development is needed when the company has a good customer base and knows that the market for its existing product has reached saturation. In this case, the market penetration strategy is no longer practical. A new product development strategy that caters to the existing market is a better approach.
Diversification. The diversification strategy in the Ansoff matrix applies when the product is completely new and is being introduced into a new market. An example of diversification is Samsung. It began as a trading company, later expanding into insurance, securities, and retail. Today, it is mostly known for its electronics division. This group initially started with one product - a black-and-white television set. It entered the telecom market in 1980 developing telephone switchboards, then later into telephones, fax machines, and mobile phones. Samsung now has a market presence in a diversified global set of businesses including semi-conductors, appliances, cameras, watch making, apparel, music services, cloud computing, and home automation.
SmartDraw makes it easy to create an Ansoff matrix with editable templates and examples. Just pick a template and enter your information. Once you're ready you can print or insert your model into any Office app or export it as a PDF.
This new dictionary covers the full range of publishing-related topics, defining terms encountered in the processes of editing, producing, printing, and distributing books and digital content. With entries ranging from proofreading and binding to discoverability and royalties, and covering contemporary areas of publishing such as digital workflow and digital rights management, the dictionary provides easy-to-find and accurate information on key terms and concepts. It is an invaluable reference resource for students of publishing, as well as for those currently working in the industry.
Adrian Bullock worked at Oxford University Press for sixteen years before joining Oxford Brookes University as a lecturer on the publishing course. Author of two books on publishing, Book Production and The Green Design and Print Production Handbook: Save Time: Save Money: Save the Planet, Adrian is a consultant with an interest in publishing and the provision of primary education in the developing world.
Chris Jennings has been a Senior Lecturer at Oxford Brookes University since 1995. He was one of the pioneers to adopt CD-ROM and multimedia technologies, winning several awards. Chris has developed wide-ranging expertise in web design and interactive eBooks. His special interest is in eBook production and he has published eBooks, including eBook Typography for Flowable eBooks and From Print Book to eBook.
Nicola Timbrell worked as a senior lecturer and MA publishing course leader at Oxford International Centre for Publishing, Oxford Brookes University for over twenty years. Prior to this, she developed award-winning digital publishing projects for educational publishing houses and taught computing. She acts as a publishing consultant and author.
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ANSOF is a leading printing company in Maldives. At Ansof we make it our business to produce printed pieces that keep you looking good.
We go the extra mile time after time to ensure your project is done right. From business cards to full color catalogs, every project is produced with attention to detail, budget and timeline. We deliver results that meet your needs and exceed your expectations.
Our services expand to a wider range, from brochures, business cards, leaflets, posters, book covers, book marks, stickers and Large formate printing.
Our printed stationery includes letterheads, compliment slips, and business card printing and can be supplied on a wide range.
We do both graphics design and printing. Our teams of designers are well trained and well experienced creative group.