TRAVEL CAMPAIGN - Character Breakdowns - SG CASTING

0 views

Skip to first unread message

Shauna Griffith

unread,

Feb 23, 2026, 3:04:24 PM (23 hours ago) Feb 23

to Sophie (SG CASTING), SG Casting Assistant

Hello all, 

Hope you are all well.

We are working on a beautiful campaign for a major airline – this is a carry on from an iconic 90s ad campaign. We are looking for people to show us the beauty and nuance of coming home.

This is a quick turnaround, with tapes required to SG Casting by 4PM on Thursday, so we would so appreciate your submissions asap.

SG Casting are committed to diverse & inclusive casting. We would love to hear from talent for each role, without regard to disability, sexual orientation or gender identity, race, age, or colour.

Featured cast should NOT have previously appeared in any marketing communications for an airline provider in the past 3 years.

If the below fees outlined do not meet your minimums, we understand and we shall see you on the next one!

Due to volume, we can only get back to those who fit the bill. If that is not you/your client, we will see you for the next one.

To apply, please send headshot & availability to assi...@sgcastingco.com

 ---------------------------------------------------------------

PRODUCTION DETAILS:

Production Company: JayWalk

Director: Locky

Agency: Uncommon Creative Studio

Dates:

· Self-tape requests due to SG Casting: Thursday 26^th February, 4PM

· Recalls (in person in Dublin): Tuesday 3^rd March

· Wardrobe: Wednesday 11^th March

· Rehearsal (Main Mum & Main Son only): Wednesday 11^th March

· Shoot: Friday 20^th March

 ---------------------------------------------------------------

CHARACTER BRIEFS: 

ADULT ROLES

MAIN MUM

Female-identifying

65 - 75 years old

A slight sternness to her look that can be switched off easily. warm, grounded, and emotionally intelligent, with a quiet strength at her core.

MAIN SON

Male-identifying

35 - 45 years old

Our MAIN SON is your everyman. He is worldly, tired, maybe bearded from his travels. He has messier hair, slightly rough around the edges and ready to be home.

GAY COUPLE

Male-identifying

25 - 35 years old

We would love to hear from real couples here but are also open to individuals.

Our GAY COUPLE is excited to be home and greets their nieces & nephews. They are full of laughter & joy.

GRANDPARENT

Female or male-identifying

Late 70s – Early 80

Our GRANDPARENT is excited to see their grandchild and child return from their trip. They can’t wait to see what their grandchild has picked up on their travels.

YOUNG LAD

Male-identifying

19 years old

A young lad cladded in GAA shorts and a fleece is greeted by his parents, younger sister and dog having returned home for Christmas from Australia. He has the classic goes-to-australia mullet. He is fit & healthy looking.

CHILD ROLES:

SISTER

Female-identifying

14-16 years old

She is excited to see her older brother return home, but has no problem slagging him! She is cheeky and full of fun.

GRANDDAUGHTER

Female-identifying

12 years old

Our SISTER is young and energetic. She is playful & sweet. She has arrived home from her travels and is excited to show her grandparents something from her travels.

 ---------------------------------------------------------------

FEES & USAGE

FEATURED TALENT – ADULT

MAIN MUM
MAIN SON
GAY COUPLE
GRANDPARENT
YOUNG LAD

Services	1 x recall (Tuesday 3^rd March) 1 x wardrobe call (up to 2 hours) 1 x rehearsal day (11hr day (10+1 hour lunch) 1 x shoot day (11hr day (10+1 hour lunch) (overtime may be required) Mutually agreed VO pick up sessions Artist will consent to Uncommon and/or its suppliers conducting background checks on them as part of their evaluation process for the Campaign and agrees to provide such assistance, access and information as Uncommon or its suppliers may reasonably request in order to carry out these checks
Materials	- Any and all materials captured of the Artist during the shoot(s), including but not limited to stills, video and voice / VO capture, and any and all material that may be derived therefrom. BTS Assets can only be captured when the Artist has a reasonable expectation of being filmed (e.g. not in private settings (i.e. in dressing room))
Usage of Materials	Media	ROI, USA & UK 1. All manner of digital, social and online media now known or hereinafter developed (paid and unpaid/organic), including but not limited to brand or third party websites, platforms (including but not limited to, for the avoidance of doubt, app stores and GIPHY) and apps, all social media sites, all paid for advertising (including but not limited to sponsored posts, pre-rolls and banner ads), e-commerce sites, influencers/ambassadors, podcast cards/ad visuals and direct marketing (including but not limited to email and eCRM). ROI 2. All forms of TV and broadcast now known or hereinafter developed via any transmission method now known or hereinafter developed (including but not limited to TV (including but not limited to linear TV (free, terrestrial, cable, digital, spot, satellite and internet television stations and systems), and streaming services), OTT, VOD, SVOD, iVod, AdPause, BVOD and CTV and including, for the avoidance of doubt, use as idents. ROI 3. Cinema Worldwide 4. In flight 5. All paid and unpaid public relations (PR) activities in any media (including but not limited to press releases, press kits (whether physical, digital or otherwise), press conferences, sponsoring activities, advertorials, on-site event materials and third party outlets (TV, physical, digital etc.))
	Territory	As above (Materials may be accessible outside the Territory but paid media (excluding influencers/ambassadors) may only target the Territory).
	Usage Term	9 months from first usage No obligation to delete/hide social usage (including for the avoidance of doubt, material posted on YouTube, but no new active usage is permitted after the Usage Term (e.g. re-posting, applying paid media etc.), unless extended (see below). All other online usage must be moved into archive, but no obligation to require third parties to take down material provided that it was posted in accordance with the Usage.
	Option(s)	Option A1 = Extend/renew the Usage Term for a further 3-month period Option B1 = Extend Media to include CTV in the USA with an independent Usage Term of 6 months from first usage on CTV in USA. Option B2 = Extend/renew the Usage contemplated in Option B1 for further 3-month periods. Option C1 = Extend Media to include CTV in the UK with an independent Usage Term of 6 months from first usage on CTV in UK. Option C2 = Extend/renew the Usage contemplated in Option C1 for further 3-month periods.
	Notwithstanding the foregoing, Uncommon and End Client shall be entitled to use, and to grant third parties the right to use, the Materials for Corporate Purposes worldwide in perpetuity. “Corporate Purposes” means (i) all forms of unpaid PR activities (including, for the avoidance of doubt, third party publications (physical and digital)), press releases, industrial (i.e. meetings or presentations, or trade shows and/or conventions), all forms of editorial, internal communications, corporate and investor relations materials, in-office display, education and training, but in-context; (ii) creative agency/party showreels and self-promotion purposes including PR, websites and social media, advertising awards and case studies; (iii) award entries of brand; and (iv) digital archives and intranet systems. Note: Further Materials may also be created for Corporate Purposes and the Materials, and such further Materials, may also be combined with other unrelated materials (e.g. in showreels etc.).
Compensation	Service Fees		Usage Fees	Option Fees
	Basic studio fee (i.e. day rate) - €350 per 11 hour day (10+1 hour lunch) Overtime - 20% of BSF per hour Wardrobe call - €50 Voice Recording pick up session €250 per hour (if required)		€6,000 Note: Usage Fee only payable if the Artist appears recognisably in the Materials. Usage is unrestricted by Media, Territory or Usage Term for Materials in which Artist is unrecognisable.	Option A1 = €2000 on first extension/renewal then with 10% uplifts per extension/renewal thereafter Option B1 = €5000 Option B2 = €2500 on first extension/renewal then with 10% uplifts per extension/renewal thereafter Option C1 = €3000 Option C2 = €1500 on first extension/renewal then with 10% uplifts per extension/renewal thereafter
	Usage Fee(s) and Option Fee(s) shall not be due unless and until the End Client uses the relevant Material(s) featuring the Artist in the relevant ways. All fees are inclusive of agent/management commissions and all other sums as may be payable to Artist or any third party in connection with the services or usage. All service fees are inclusive of holiday pay at the applicable rate. Payment terms = 30 days
Exclusivity	The Artist shall not provide services relating to, or authorise the use of their name, image, voice or likeness in relation to, the marketing/promotion of other airline (“Competitor”) in the UK, ROI or USA until the end of the Usage Term and any consecutive exercised Option Term (excluding any perpetual usage). The Artist warrant that they are not currently providing services relating to, or authorising the use of their name, image, voice or likeness in relation to, the marketing/promotion of any Competitor in the UK, ROI or USA.

FEATURED TALENT – CHILD

SISTER
GRANDDAUGHTER

Services	1 x recall (March 3rd) 1 x wardrobe call (up to 2 hours) 1 x rehearsal day (8hr day (7+1 hour lunch) 1 x shoot day (8hr day (7+1 hour lunch) Mutually agreed VO pick up sessions Artist will consent to Uncommon and/or its suppliers conducting background checks on them as part of their evaluation process for the Campaign and agrees to provide such assistance, access and information as Uncommon or its suppliers may reasonably request in order to carry out these checks
Materials	- Any and all materials captured of the Artist during the shoot(s), including but not limited to stills, video and voice / VO capture, and any and all material that may be derived therefrom. BTS Assets can only be captured when the Artist has a reasonable expectation of being filmed (e.g. not in private settings (i.e. in dressing room))
Usage of Materials	Media	ROI, USA & UK 1. All manner of digital, social and online media now known or hereinafter developed (paid and unpaid/organic), including but not limited to brand or third party websites, platforms (including but not limited to, for the avoidance of doubt, app stores and GIPHY) and apps, all social media sites, all paid for advertising (including but not limited to sponsored posts, pre-rolls and banner ads), e-commerce sites, influencers/ambassadors, podcast cards/ad visuals and direct marketing (including but not limited to email and eCRM). ROI 2. All forms of TV and broadcast now known or hereinafter developed via any transmission method now known or hereinafter developed (including but not limited to TV (including but not limited to linear TV (free, terrestrial, cable, digital, spot, satellite and internet television stations and systems), and streaming services), OTT, VOD, SVOD, iVod, AdPause, BVOD and CTV and including, for the avoidance of doubt, use as idents. ROI 3. Cinema Worldwide 4. In flight 5. All paid and unpaid public relations (PR) activities in any media (including but not limited to press releases, press kits (whether physical, digital or otherwise), press conferences, sponsoring activities, advertorials, on-site event materials and third party outlets (TV, physical, digital etc.))
	Territory	As above (Materials may be accessible outside the Territory but paid media (excluding influencers/ambassadors) may only target the Territory).
	Usage Term	9 months from first usage No obligation to delete/hide social usage (including for the avoidance of doubt, material posted on YouTube, but no new active usage is permitted after the Usage Term (e.g. re-posting, applying paid media etc.), unless extended (see below). All other online usage must be moved into archive, but no obligation to require third parties to take down material provided that it was posted in accordance with the Usage.
	Option(s)	Option A1 = Extend/renew the Usage Term for a further 3-month period Option B1 = Extend Media to include CTV in the USA with an independent Usage Term of 6 months from first usage on CTV in USA. Option B2 = Extend/renew the Usage contemplated in Option B1 for further 3-month periods. Option C1 = Extend Media to include CTV in the UK with an independent Usage Term of 6 months from first usage on CTV in UK. Option C2 = Extend/renew the Usage contemplated in Option C1 for further 3-month periods.
	Notwithstanding the foregoing, Uncommon and End Client shall be entitled to use, and to grant third parties the right to use, the Materials for Corporate Purposes worldwide in perpetuity. “Corporate Purposes” means (i) all forms of unpaid PR activities (including, for the avoidance of doubt, third party publications (physical and digital)), press releases, industrial (i.e. meetings or presentations, or trade shows and/or conventions), all forms of editorial, internal communications, corporate and investor relations materials, in-office display, education and training, but in-context; (ii) creative agency/party showreels and self-promotion purposes including PR, websites and social media, advertising awards and case studies; (iii) award entries of brand; and (iv) digital archives and intranet systems. Note: Further Materials may also be created for Corporate Purposes and the Materials, and such further Materials, may also be combined with other unrelated materials (e.g. in showreels etc.).
Compensation	Service Fees		Usage Fees	Option Fees
	Basic studio fee (i.e. day rate) - €175 per 8 hour day (7+1 hour lunch) Overtime - 20% of BSF per hour Wardrobe call - €50 Voice Recording pick up session €175 per hour (if required)		€2,000 Note: Usage Fee only payable if the Artist appears recognisably in the Materials. Usage is unrestricted by Media, Territory or Usage Term for Materials in which Artist is unrecognisable.	Option A1 = €1000 on first extension/renewal then with 10% uplifts per extension/renewal thereafter Option B1 = €1800 Option B2 = €900 on first extension/renewal then with 10% uplifts per extension/renewal thereafter Option C1 = €1500 Option C2 = €750 on first extension/renewal then with 10% uplifts per extension/renewal thereafter
	Usage Fee(s) and Option Fee(s) shall not be due unless and until the End Client uses the relevant Material(s) featuring the Artist in the relevant ways. All fees are inclusive of agent/management commissions and all other sums as may be payable to Artist or any third party in connection with the services or usage. All service fees are inclusive of holiday pay at the applicable rate. Payment terms = 30 days
Exclusivity	The Artist shall not provide services relating to, or authorise the use of their name, image, voice or likeness in relation to, the marketing/promotion of other airline (“Competitor”) in the UK, ROI or USA until the end of the Usage Term and any consecutive exercised Option Term (excluding any perpetual usage). The Artist warrant that they are not currently providing services relating to, or authorising the use of their name, image, voice or likeness in relation to, the marketing/promotion of any Competitor in the UK, ROI or USA.
Other terms	Parent/Guardian shall act as Artist’s chaperone for the full duration of the Services

---------------------------------------------------------------

We are so looking forward to seeing your suggestions!

Thanks,

Shauna, Sophie & Dolores x

signature_2454267332

My working hours are not your working hours. Please do not feel obliged to reply outside of your hours.

Shauna Griffith

unread,

7:47 AM (7 hours ago) 7:47 AM

to Sophie (SG CASTING), SG Casting Assistant

Hey all,

Slight change on the brief for the GRANDDAUGHTER.

They would now like her to be 8 – 10 years old. Would you mind sending through your suggestions to Dolores please?

Thanks!

signature_2569320091

8 – 10 years old

Reply all

Reply to author

Forward

0 new messages