Within a few years of TikTok's meteoric rise in popularity and adoption, vertical video became core content across every social media platform, with algorithms reworking to prioritize creators and personalities who make video part of their mix.
Video-forward platforms including Instagram, TikTok and YouTube shorts—but also Facebook, X, Threads and even LinkedIn—reward users for bravely showing up on camera to share their thoughts and passions, and they all host rich, engaged and voracious communities of readers ready to discover you and your writing. In this session, discover what it takes to get started with (or improve!) your social video game, including what to post and where to reach new fans, build your platform and become an influential author.
This workshop will be interactive, with time questions and answers. |
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How social videos can boost your author platform
- How to build your audience and determine what type of content to create
- How to tell compelling stories in a vertical and social video format
- How to create videos for platforms including TikTok, Instagram and YouTube Shorts
- How to think about different features and video styles
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How to decide which platforms to choose and where to spend your time
- How to sell books using vertical video platforms
- How to interact with fans and readers on vertical video platforms
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Writers who want to quickly improve their self-editing skills
- Writers who need more objectivity when editing their work
- Writers who want to attract agents and traditional publishers
- Writers who want to know how agents and editors think
- Writers who have struggled with receiving rejections for their work
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Writers who want to better understand the submissions process
- Writers who need a better understanding of the elements of writing
- Writers who need help understanding agent or editor feedback
- Writers who need help with pacing, dialogue, characterization, or plotting
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| August 21, 2025 | 1 - 2:30 PM ET
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Instructor: Jess Zafarris |
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Jess Zafarris is the author of etymology books Words from Hell (Chamber 2023), Once Upon a Word (Rockridge Press 2020) and Useless Etymology (Chambers 2025), and a content director, editor, podcaster, event programmer, audience strategist, short story writer, game maker, educator and TikTok creator with 14 years of experience crafting quality journalism and digital content across magazines, stages, news sites, social media, newsletters, audio, and beyond. |
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Active Interest Media
2143 Grand Ave Des Moines, IA 50312 USA
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