ELECTRICAL RETAILER CAMPAIGN - Cast breakdown – SG Casting
Shauna Griffith
Hello all,
Hope you are all well.
We are casting an upcoming campaign for a well-known retailer. We are looking for We are looking for a charming and authentic family to bring this witty script to life.
SG Casting are committed to diverse & inclusive casting. We would love to hear from talent for each role, without regard to disability, sexual orientation or gender identity, race, age, or
colour.
Featured cast should NOT have ever previously appeared in any marketing communications for a brand in the electronic/power industry in the past 3 years.
If the below fees outlined do not meet your minimums, we understand and we shall see you on the next one!
Due to volume, we can only get back to those who fit the bill. If that is not you/your client, we will see you for the next one.
To apply, please send headshot & availability to
assi...@sgcastingco.com
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PRODUCTION DETAILS:
Director: D.A.D.D.Y
Production company: Ponder
Agency: Core
Dates:
- Self-tape requests due to SG Casting: Friday 27th March, 10AM
- Recalls on Zoom: Thursday 2nd April, morning
- Wardrobe: Monday 13th April
- Shoot: Wednesday 15th & Thursday 16th April
Talent will be hired as a local Dublin hire.
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CHARACTER BRIEFS:
MUM (ANITA) — Female, 35–45
Anita is our emotional anchor, grounding the advert in reality and warmth.
Character Essence:
She’s a modern Irish mum. Her personality is practical and emotionally intelligent. She’s orchestrating a moment for her kids without making a big show of it.
Performance Qualities:
- Naturalistic, observational acting style
- Able to hold sincerity without tipping into sentimentality
- Subtle humour through her reactions, not delivery
- Can land lines that feel genuine in both readings (dog/TV)
Final Notes:
- Anita should feel like a real person you’d meet in the supermarket, not overly polished
- Be comfortable with improvisation and overlapping dialogue
GRANDAD (JOE) — Male, 70–80
Granddad’s Role:
Joe is our tonal bridge in that he helps sell the misdirect and delivers the key line.
Character Essence:
He’s playful, slightly mischievous, young at heart. More like an ally to the kids than an authority figure.
Performance Qualities:
- Strong presence with minimal effort
- Feels like he has a rich life beyond the script
- He’s got a natural storyteller energy
- A subtle constant glint in his eye
Final Note:
- Should feel warm, unpredictable, and authentic
SON (BOB) — Male, 9–11
Character Essence:
Sports-loving Bob is the slightly unlucky kid. Earnest, hopeful, and always trying his best.
Performance Qualities:
- Takes things seriously, his humour coming from sincerity
- A kid who thinks before speaking.
- He has an unfiltered honesty
HANNAH — Female, 6–8
Character Essence:
Hannah is the wildcard. She’s Imaginative, slightly in her own world, quietly observant. Sweet but not overly cute. She has a wonderful off-beat charm.
Performance Qualities:
- Natural, unforced presence
- Feels like she’s thinking her own thoughts
- Expressive but not precocious
CURRYS EXPERT — Any gender, 25–55
Role Function:
The bridge between our worlds. They ground the in-store moment while lightly elevating the humour.
Character Essence:
Warm, knowledgeable, approachable. Someone you trust instantly when making a purchase.
Performance Qualities:
- Calm, reassuring presence
- Able to play sincerity with a hint of subtle awareness
- Treats everything as completely normal
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FEES & USAGE
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Featured Role: Mum, Grandad |
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BSF (per day) |
€ 350.00 |
x 2 |
€ 700.00 |
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Wardrobe Fitting |
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x 1 |
€ 80.00 |
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ROI TV Usage 12 Months, incl direct cutdowns |
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€4,000.00 |
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ROI Online/VoD Usage 12 Months, incl direct cutdowns |
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€2,000.00 |
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Total |
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€ 6,780.00 |
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Additional Buyout options |
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ROI Cinema Usage 12 Months |
€ 750.00 |
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ROI Stills, All Media 12 Months |
€ 2,000.00 |
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Note : Buyout / Usage fees will only be paid if the spot goes to air and the actor is featured in the final transmission edit. |
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Featured Role: Kids |
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BSF (per day) |
€ 175.00 |
x 2 |
€ 350.00 |
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Chaperone Fee (per day) |
€ 120.00 |
x 2 |
€ 240.00 |
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Wardrobe Fitting |
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x 1 |
€ 80.00 |
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ROI TV Usage 12 Months, incl direct cutdowns |
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€2,250.00 |
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ROI Online/VoD Usage 12 Months, incl direct cutdowns |
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€1,000.00 |
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Total |
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€ 3,920.00 |
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Additional Buyout options |
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ROI Cinema Usage 12 Months |
€ 500.00 |
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ROI Stills, All Media 12 Months |
€ 1,000.00 |
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Note : Buyout / Usage fees will only be paid if the spot goes to air and the actor is featured in the final transmission edit. |
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Supporting Roles: Store Worker |
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BSF (per day) |
€ 350.00 |
x 1 |
€ 350.00 |
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Wardrobe Fitting |
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x 1 |
€ 80.00 |
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ROI TV Usage 12 Months, incl direct cutdowns |
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€3,000.00 |
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ROI Online/VoD Usage 12 Months, incl direct cutdowns |
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€1,500.00 |
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Total |
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€ 4,930.00 |
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Additional Buyout options |
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ROI Cinema Usage 12 Months |
€ 750.00 |
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ROI Stills, All Media 12 Months |
€ 1,500.00 |
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Note : Buyout / Usage fees will only be paid if the spot goes to air and the actor is featured in the final transmission edit. |
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We are so looking forward to seeing your suggestions!
Thanks,
Shauna, Sophie & Dolores x
My working hours are not your working hours. Please do not feel obliged to reply outside of your hours.