What Executives Look for in a TV Pilot: 10 Essential Elements

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Jun 26, 2026, 9:03:03 AMJun 26
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Television has entered its newest golden age with prestige drama shows like “Euphoria”, “The Pitt”, “Severance”, “The Testaments” and more. 

At the same time, comedy is making a comeback with shows like “The Fall and Rise of Reggie Dinkins” and sci-fi and fantasy television programs like “House of the Dragon” continue to dazzle audiences.

What do TV executives look for when evaluating a pilot, particularly from an emerging writer? Read on for ten things executives routinely consider.

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MEET THE TV PROFESSIONALS IN OUR MENTORSHIP PROGRAM

Break into TV writing faster with the Shore Scripts TV Writer Mentorship Program - an exclusive opportunity designed to help you get staffed or sell your pilot.

Six writers will be selected for this 8-week intensive mentorship, where you’ll:

  • Learn directly from top industry professionals
  • Get insider access to how hit shows are made
  • Build real connections with decision-makers

Here are just a few of the TV insiders who will serve as mentors this year. Click here to see the full list!

Headshot of Randall Winston and thumbnail posters of 'Grace and Frankie' and 'Mixed-ish'
DUANE LUU

Duane is Director of Drama Development at Peacock, where he most recently worked on series such as “Ponies” and “Devil in Disguise: John Wayne Gacy". He was previously Manager of Development at UCP, a division of Universal Studio Group, where he was part of the team responsible for the TV series adaptation of the hit film franchise “Chucky” for SYFY and USA Network. 

Headshot of Marie Cheng and thumbnail posters of 'Young Sheldon' and Disney's 'Just Roll With It'
GLENISE MULLINS

Glenise currently works as the Co-EP of "Memory of a Killer" on Fox. Glenise’s past credits include "The Lord of the Rings: Rings of Power", "The Continental: From the World of John Wick", "Star Trek: Discovery", "Surface" (Apple), "Warrior" (MAX), "Outer Range" (Amazon), and "Invasion" (Apple).

Headshot of Rachel James and thumbnail posters of 'Happy Valley' and 'Years and Years'
PETE SWANSON

Pete is currently an executive story editor on "Only Murders in the Building" for Hulu, which has earned him award nominations for the past two seasons. He wrote the episode "Sitzprobe/S3E8" starring Meryl Streep and is a WGA Nominated writer for his work on the show. Pete previously worked on the hit comedy "Grace and Frankie."

FINAL DEADLINE JUNE 29TH
CATCH UP WITH LAST YEAR'S WINNERS

Recently, Shore Scripts welcomed back several of the winners from last year’s TV Pilot Mentorship Program for an informative look at their experiences in the program and how the program helped shape and create momentum for their screenwriting careers.

Writers from around the world joined them to hear their insights and advice on everything from sharpening your point of view to networking to working with industry professionals and everything in between.

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