YOGHURT CAMPAIGN - Cast breakdown – SG CASTING

[Shauna Griffith]

Hello all, 

 

Hope you are all well.

 

We are working on a social-only campaign for a yoghurt brand – this campaign is all about subtle comedy performances. This campaign will be for the UK.

 

This campaign will be cast from tapes with all talent being considered for the CHAMPION and the OPPONENT.

SG Casting are committed to diverse & inclusive casting. We would love to hear from talent for each role, without regard to disability, sexual orientation or gender identity, race, age, or colour.

 

Featured cast should not have featured in any advertisements in the dairy/yoghurt industry in past three years.

 

If the below fees outlined do not meet your minimums, we understand, and we shall see you on the next one!

Due to volume, we can only get back to those who fit the bill. If that is not you/your client, we will see you for the next one.

To apply, please send headshot & availability to assi...@sgcastingco.com

 

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PRODUCTION DETAILS:

 

Director: Paul Power

Production Company: Roamer

Agency: Droga5

Dates:

• Self-tape requests due to SG Casting: Thursday 20^th August, 11AM
• Filming date: Thursday 27^th August

 

Talent will be hired as a Dublin hire.

 

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CHARACTER BRIEFS: 

 

We will be considering talent for both the CHAMPION and the OPPONENT. We’ve included both character descriptions below to give you a tone for the campaign.

 

THE CHAMPION

Male-identifying

25 – 35 years old

Our hero is quietly, irrationally competitive.

Theyʼre not loud, aggressive or obnoxious. Their competitiveness lives in tiny glances, calculations, adjustments and moments of private satisfaction.

 

They should have strong comic instincts and be able to communicate a full internal monologue without dialogue: a glance sideways, a tightening grip, a tiny smirk when they realise theyʼve won. The sweet spot is someone likeable enough that we recognise ourselves in them, even when their behaviour is ridiculous.

 

THE OPPONENT

Male-identifying

25 – 35 years old

In many executions, they may have absolutely no idea theyʼre involved in a competition. That contrast is where much of the humour comes from.

 

They should feel natural, relaxed and occupied with whatever theyʼre actually doing rather than behaving like a comedic foil.

 

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FEES & USAGE

 

If the below fees outlined do not meet your minimums, we understand, and we shall see you on the next one!

 

BSF: €350

Usage – 1 year – UK only – Social media: €2,900

 

Cast Specs – YOGURT Social Media Campaign

1. Online/digital: Instagram, Facebook, TikTok, YouTube pre-roll, websites, online video, social images, digital content, screengrabs/high-res stills.
2. Arla-owned channels: Website, building screens and internal reports.
3. PR/editorial: Screengrabs/high-res stills can also be used for PR, marketing and editorial.
4. Term: Paid media is restricted to the campaign dates/territory, but the production can remain online in perpetuity on client/agency websites and social channels, with no paid media after expiry.
5. Territory: Paid advertising is restricted to the stated territory; online content isn't geo-gated. PR/secondary usage is Ireland & UK in perpetuity.
6. Secondary usage: Includes self-promotion, PR, editorial, BTS, awards/festivals/competitions, websites, showreels and advertising archives, including social media/YouTube.
7. Exclusivity: During the campaign, the featured artist cannot appear in advertising for a competitor, including dairy-category advertising, without written consent.
8. Additional buyouts: Year 2 (2027) and Year 3 (2028) can be bought at a 10% increase on Year 1 usage fees.
9. Casting restrictions: No previous dairy-brand marketing in the last 3 years, and cast cannot be recognisable from UK commercials or TV.
10. Admin: ID required at casting/shoot; no criminal records or pending/in-progress court cases; fees in EUR and inclusive of agent fees/tax where applicable; casting declaration required.

 

 

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We are so looking forward to seeing your suggestions!

Thanks,

 

Shauna, Sophie & Dolores x

 

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