Together We Act: The conversation continues in Leeds

[Arts Professional]

Book your place now for the AMA Conference 2026

Sent by Arts Professional on behalf of AMA View online Together We Act: The conversation continues in Leeds Arts Professional is proud to be Media Partner for the AMA Conference 2026 The AMA’s Together We Act initiative brings the cultural sector together to listen, learn collectively, recognise success and build shared responses to the challenges we face. The insights reveal how the sector is navigating three critical challenge areas: communicating in polarised times, adopting AI responsibly, and generating income under financial pressure. These are the challenges you told us about – and they're what we're building this year's Conference around. This research and its outcomes reflect real conversations in our community – and now we're turning those conversations into action, in person. This year's AMA Conference theme feels more timely than ever: Together. Join us in Leeds from 17-19 July to be part of the next chapter where you will get practical skills and solutions to navigate these challenges with your peers. Here’s a snapshot of the research shaping this year’s AMA Conference: Together We Act research: What the findings mean for cultural marketers Read the full research summary, the first step in our deeper examination of the data we've gathered together. We outline the common themes and summarise the three critical challenge areas. From panic to preparation: What confident communicators do Drawing on one of the critical challenges areas from our Together We Act research, Matt Ecclestone shares what works for cultural marketers when communicating on challenging topics. Five key audience trends reshaping arts marketing in 2026 Putting this research into practice, marketing consultant Christina Lister identifies five critical audience trends reshaping arts and heritage marketing in 2026. She explores how audiences are booking, engaging, and making decisions differently – and what marketers must do to adapt and thrive. Join us in Leeds or online from 17-19 July for three days at the UK’s biggest conference for the arts and heritage marketing community. Our discounted Early Bird rate closes on 18 May. Book your place now Arts Professional is proud to support big conversations in the sector. Read more about marketing, leadership, EDI and earned income on Arts Professional. Images: 1. Header (left to right, top to bottom): AMA Conference 2025 (c) Micaela Karina; AMA Conference 2025 (c) Micaela Karina; AMA Conference 2023 (c) AMA; AMA Conference 2018 (c) Brian Roberts Images; AMA Conference 2023 (c) AMA; AMA Conference 2023 (c) AMA; AMA Conference 2026 (c) AMA; AMA Conference 2023 (c) AMA; AMA Conference 2025 (c) Micaela Karina;AMA Conference 2025 (c) Micaela Karina; AMA Conference 2024 (c) Kitty Lineker, Lineker Photography; AMA Conference 2023 (c) AMA 2. AMA Conference 2024, Brighton. Photo: AMA 3. Photo: Polina Zimmerman/Pexels 4. AMA Conference 2025, Edinburgh. Photo: Micaela Karina Unsubscribe / mailing preferences   |   View online Arts Professional Media Ltd Milton Hall, Ely Road, Milton, Cambridge, CB24 6WZ Copyright Arts Professional Media Ltd. 2026, all rights reserved