SUPERMARKET CAMPAIGN - Cast breakdown – SG CASTING

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Shauna Griffith

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Jul 3, 2026, 10:06:16 AM (yesterday) Jul 3
to Sophie (SG CASTING), Dolorès Devaujany

Hello all, 

 

Hope you are all well.

 

We are working on a campaign for a Supermarket – we are looking for actors who can handle comedy & have fun with our script.

 

This is a quick turnaround so we would appreciate your suggestions as soon as possible so we can allow talent as long as possible to tape.


SG Casting are committed to diverse & inclusive casting. We would love to hear from talent for each role, without regard to disability, sexual orientation or gender identity, race, age, or colour.

 

Featured cast should not have featured in any advertisements in the supermarket industry in the past three years. Please also highlight any ads currently on air.

 

If the below fees outlined do not meet your minimums, we understand, and we shall see you on the next one!


Due to volume, we can only get back to those who fit the bill. If that is not you/your client, we will see you for the next one.

To apply, please send headshot & availability to assi...@sgcastingco.com

 

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PRODUCTION DETAILS:

 

Director: Brian Durnin

Production Company: Ponder

Agency: Core

Dates:

  • Self-tape requests due to SG Casting: Tuesday 7th July, 10AM (no extensions unfortunately)
  • Recalls via zoom: Thursday 9th July, 9AM – 1PM 
  • Wardrobe date: Friday 17th July
  • Shoot date: Tuesday 21st July & Wednesday 22nd July

 

Talent will be hired as a Dublin hire.

 

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CHARACTER BRIEFS: 

 

DAD

Male-identifying

Mid – late 30s years old

The Couple should be in their mid-late 30s. They should be working parents, busy but enjoying life. They should be a bit of double act and have good chemistry – able to communicate surprise and delight to each other with a look or a glance.

 

We want memorable characters who are warm, characterful and expressive. We will be filming in Dublin but would welcome regional accents and diverse backgrounds.

 

MUM

Female-identifying

Mid – late 30s years old

The Couple should be in their mid-late 30s. They should be working parents, busy but enjoying life. They should be a bit of double act and have good chemistry – able to communicate surprise and delight to each other with a look or a glance.

 

We want memorable characters who are warm, characterful and expressive. We will be filming in Dublin but would welcome regional accents and diverse backgrounds.

 

CHILD

Female or male-identifying

6-8 years old

It’s a non-speaking part but they should be expressive and engaging.

 

EMPLOYEE

Female or male-identifying

Early – mid 20s

Easy going and friendly. Again, we would like warm, characterful faces. They will be a representative of the brand, so we want them to be believable as SuperValu employees. Enthusiastic, charming and engaging.

 

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FEES & USAGE

 

MUM & DAD

BSF (per day)                                                                                                                    € 350.00 x 2 € 700.00

Wardrobe Fitting                                                                                                             x 1 € 80.00

ROI TV Usage 12 Months, incl direct cutdowns                                                € 3,500.00

ROI Online/VoD/Socials Usage 12 Months, incl direct cutdowns            € 2,000.00

Total                                                                                                                                     € 6,280.00

 

Additional Buyout options

ROI Cinema Usage 12 Months                                                                                 € 750.00

ROI Stills, All Media 12 Months                                                                                € 2,000.00

 

CHILD

BSF (per day)                                                                                                                    € 175.00 x 2 € 350.00

Chaperone Fee (per day)                                                                                            € 120.00 x 2 € 240.00

Wardrobe Fitting                                                                                                             x 1 € 80.00

ROI TV Usage 12 Months, incl direct cutdowns                                                € 2,000.00

ROI Online/VoD/Soicals Usage 12 Months, incl direct cutdowns            € 1,000.00

 

Total                                                                                                                                     € 3,670.00

 

Additional Buyout options

ROI Cinema Usage 12 Months                                                                                 € 500.00

ROI Stills, All Media 12 Months                                                                                € 1,000.00

 

EMPLOYEE

BSF (per day)                                                                                                                    € 350.00 x 1 € 350.00

Wardrobe Fitting                                                                                                             x 1 € 80.00

ROI TV Usage 12 Months, incl direct cutdowns                                                € 3,500.00

ROI Online/VoD/Socials Usage 12 Months, incl direct cutdowns            € 2,000.00

Total                                                                                                                                     € 5,930.00

 

Additional Buyout options

ROI Cinema Usage 12 Months                                                                                 € 750.00

ROI Stills, All Media 12 Months                                                                                € 1,500.00

 

Note: Buyout / Usage fees will only be paid if the spot goes to air and the actor is featured in the final transmission edit.

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We are so looking forward to seeing your suggestions!

Thanks,

 

Shauna, Sophie & Dolores x

 

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My working hours are not your working hours. Please do not feel obliged to reply outside of your hours.

 

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