DAIRY/BEEF CAMPAIGN - Cast breakdown – SG CASTING

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Shauna Griffith

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Jun 25, 2026, 12:10:07 PMJun 25
to Sophie (SG CASTING)

Hello all, 

 

Hope you are all well.

 

We are working on a very fun campaign for the Irish Dairy & Beef Industry. This campaign will be vibrant, feeling more like a hip hop music video, than a traditional ad campaign.

 

We are looking for brilliant talent to bring this piece to life – talent should be comfortable rapping to camera. This is your time to be in a 90s hip hop music video!

 

Please note that there are quite a few dates required so please read date details carefully.


SG Casting are committed to diverse & inclusive casting. We would love to hear from talent for each role, without regard to disability, sexual orientation or gender identity, race, age, or colour.

 

Featured cast should not have featured in any advertisements in the food industry in the past three years.

 

If the below fees outlined do not meet your minimums, we understand, and we shall see you on the next one!


Due to volume, we can only get back to those who fit the bill. If that is not you/your client, we will see you for the next one.

To apply, please send headshot & availability to sop...@sgcastingco.com  

 

 ---------------------------------------------------------------

 

PRODUCTION DETAILS:

 

Director: Eilís Doherty

Production Company: Tiny Ark

Agency: Core

Dates:

  • Self-tape requests due to SG Casting: Tuesday 30th June, 10AM
  • Recalls in-person in studios in Dublin (Tiny Ark offices): Monday 6th June
  • Music Recording Session: Wednesday 15th July
  • Wardrobe date: Friday 17th July
  • Rehearsal: Monday 20th July 
  • Filming date: Tuesday 28th, Wednesday 29th & Thursday 30th July

 

Talent will be hired as a Dublin hire.

 

 ---------------------------------------------------------------

 

CHARACTER BRIEFS: 

 

KENDRICK LeMilk

Male-identifying

20 – 40 years old

A younger, energetic farm hand. Chill, more friendly aura, like Snoop Dogg or Jack Harlow.

 

BUTTER RHYMES

Male-identifying

Late 50s/60s

He stares into the camera with the confidence of someone who owns the land. His flow and temperament is inspired by Ice Cube, no nonsense type of character.

 

QUEEN HERDIFAH

Female-identifying

20 – 35 years

Attitude, slay, rap queen. She knows she’s the baddest. Lil Kim, Salt and Peppa type of flow.

 

---------------------------------------------------------------

 

FEES & USAGE

 

Featured Role: KENDRICK LeMILK, BUTTER RHYMES, QUEEN HERDIFAH

 

BSF (per day, as required)                                                                           € 350.00 x 3 = € 1,050.00

Rehearsal (if required)                                                                                  x 1 € 175.00

Vocal Recording                                                                                              x 1 € 350.00

Wardrobe Fitting (If required)                                                                    x 1 € 50

 

ROI All Media Use, 12 Months                                                                  € 9,500.00

*All ROI Media, including but not limited to, TV, VoD, Social, Cinema, Photography, PR/earned media, Radio, Music.

 

Total                                                                                                                     € 11,125.00

 

Additional Buyout options

UK Adsmart / VoD / Online Use 12 Months                                        € 3,000.00

UK TV Use 12 Months                                                                                   € 4,500.00

 

 

Note: Buyout / Usage fees will only be paid if the spot goes to air and the actor is featured in the final transmission edit.

 

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We are so looking forward to seeing your suggestions!

Thanks,

 

Shauna, Sophie x

 

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My working hours are not your working hours. Please do not feel obliged to reply outside of your hours.

 

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