How far in advance are film trailers released?

[Stephen Follows]

Hi Thank you to everyone who offered to beta-test my new site.  I was overwhelmed, both in numbers and it was also touching to see how many of you are open to supporting me. Thank you.  I had many more responses than I need, so if you don't hear from me, I'm still very grateful for the offer. Next week the newsletter will be one day later, to coincide with the launch on Tuesday. After that, I will try to return to my normal programming and a more dependable schedule. Regular readers are probably sick of hearing about the upcoming project so here is an article from a few years ago which looked at how far in advance movies get hyped... https://stephenfollows.com/far-advance-film-trailers-released/ Until next week, Stephen FROM THE ARCHIVE AT STEPHENFOLLOWS.COM How far in advance are film trailers released? Across these films, the average time between the first trailer and theatrical release was 126 days (i.e. around four months). Fourth-fifths of movies had their first trailer released within six months of their theatrical run. Only 4.5% of movies released their first trailer over a year before the movie appeared in cinemas.   https://stephenfollows.com/far-advance-film-trailers-released/ FILM DATA DIGEST Articles, reports and news from the past seven days Cinema reopening dates around the world: latest updates Updates on when cinemas were slated to re-open and when they actually did. https://www.screendaily.com/news/cinema-reopening-dates-around-the-world-latest-updates/5149917.article This interactive horror sequel will scare the privacy out of you Less than a year after The Social Network debuted in 2010, a freaky, enhanced horror short gave a hint of the nightmare that Facebook had become. The digital experience, Take This Lollipop, showed how easily a hypothetical serial killer could realistically hunt his prey using information gleaned from Facebook. (In this case, the prey was: you.) https://www.fastcompany.com/90568572/this-interactive-horror-sequel-will-scare-the-privacy-out-of-you ‘The Old Guard’ Viewed By 78 Million Households in First Four Weeks, Says Netflix Netflix, in its third quarter earnings report Tuesday, touted "The Old Guard" as its most popular title of the summer quarter. According to the streamer, 78 million subscriber households tuned in to watch the action thriller, directed by Gina Prince-Bythewood and starring Charlize Theron, in its first four weeks on the platform. https://variety.com/2020/tv/news/old-guard-78-million-households-in-first-four-weeks-netflix-1234811294/ England lockdown: Film and TV production can continue but cinemas to close UK culture secretary Oliver Dowden has confirmed that film and TV production in England can continue despite the new four-week Covid-19 lockdown announced by prime minister Boris Johnson today (October 31). https://www.screendaily.com/news/england-lockdown-film-and-tv-production-can-continue-but-cinemas-to-close/5154556.article UK Exhibitors’ Body Calls for More Government Funding as English Cinemas Prepare to Close British film exhibitors’ body, the U.K. Cinema Assn., has called for increased government funding in addition to the £30 million ($38.6 million) being disbursed by the British Film Institute Cultural Recovery Fund to independent cinemas https://variety.com/2020/film/global/u-k-cinema-association-additional-government-funding-support-1234821384/ This email was sent to studionort...@gmail.com Click here to unsubscribe. Click here to provide feedback or just reply to this email © Stephen Follows, Erroneous Wit, Somerset House, London, WC2R 1LA, United Kingdom