New post on the consumer/market case for structured journalism

[David Caswell]

"Structured journalism puts consumers in control of news", on the RJI website - https://www.rjionline.org/stories/structured-journalism-puts-consumers-in-control-of-news

[Matthew Terenzio]

Well written! Nice encapsulation of the benefits to consumers. Wish we had a better term for them. Readers doesn't work anymore. Users is typical in tech. Audience sounds pompous.

On Wed, Nov 25, 2015 at 1:56 PM, David Caswell <da...@structuredstories.com> wrote:

"Structured journalism puts consumers in control of news", on the RJI website - https://www.rjionline.org/stories/structured-journalism-puts-consumers-in-control-of-news

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[David Caswell]

Thanks!  I agree - we need a less clinical/transactional term that respectfully identifies people who consume/use/enjoy/apply digital media.

[Reg Chua]

Great post!  And if you don't mind, David, I plan to riff off it for my blog as well.

On Wed, Nov 25, 2015 at 2:42 PM, David Caswell <da...@structuredstories.com> wrote:

Thanks!  I agree - we need a less clinical/transactional term that respectfully identifies people who consume/use/enjoy/apply digital media.

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Reg Chua
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[David Caswell]

Thanks! I'm looking forward to reading your riff  :-)

[David Caswell]

Reg Chua's thoughtful response to my post: https://structureofnews.wordpress.com/2015/11/30/in-control/

Thank you for the kind comments Reg!

Also, a very related article on the same topic from an adaptive content POV, posted yesterday on the 'Publishing Executive' B2B site: "The Non-Linear Reading Revolution is Now"

http://www.pubexec.com/post/non-linear-reading-revolution-now-heres-publishers-handling/#utm_source=publishing-executive-insight

The post soft-sells XML as the only approach to structure, but has some excellent points and examples of what is essentially structured journalism applied to a very different domain.