Friends,
Below is an overview of yesterday's intimate team meeting (Mike and I), including some high level goals and actionable next steps. If you only have a second to read this email, just skip to "Conclusions":
Team Management
1. Team Meeting
Meeting as a group will be helpful early on to discuss priorities/commitments/big picture items, and to make it easier to work as a distributed team down the line. Can everyone make it to a group meeting on Tuesday, January, 31, 2012 at 5:30pm at Startpad? We'll try to keep the meeting under an hour. If not, we can stick with Wednesdays.
2. Project Management Tool
I set up a Basecamp for us - it seems like the easiest/quickest way to keep track of what we're all up to. Look out for an invitation later this afternoon.
3. Defining Project Timeline
For planning purposes, it would be helpful to have a date to shoot for initial implementation. How about we target to have things up and running by March 1st?
4. The Hub
As Andre mentioned in his email this morning, I'd like to start using the Hub as well. Noon on February 2 seems like a good start date. More than office space, the Hub hosts a lot of socially-minded startups that I think can give us some good feedback and idea sharing. They have tons of social/networking events. I'm planning on going to their protoLaunch party on February3 if anyone wants to join in!
Validation
As Mike mentioned in his previous email, we have a bunch of assumptions that need to be tested and validated for our idea to succeed. They are:
1. Homeless people will ask for donations via QR Code.
2. Homeless people will share some personal information with strangers in order to promote donations.
3. Donors will give to homeless people (or their sponsoring organizations) via a QR-Code phone donations.
4. Partner organizations will provision homeless people with StreetCodes accounts, profiles and kits.
5. Partner organizations will fulfill the donated items to the homeless that donors have purchased.
For the first 2, we some have anecdotal feedback from our field research that a base interest is there. Building each of these items into a mini-project and brainstorming tasks for each seems like a good way to get the ball rolling. Please let the group know if you have any particular ideas/suggestions. I'll create a task for each one in Basecamp.
Pilot Testing
For item # 3, expanding on the demo we built for SW and field testing will be very valuable for validating the concept. This would involve building out our mobile UI more into a system that we can use to test and gather analytics on if/how people are scanning QR codes. We don't need to have the payment system set up at this point.
The workflow that Mike and I brainstormed (whiteboard picture attached) is:
If user is a first-timer:
1. User uses phone to scan QR code.
2. Landing page pops up.
3. Select "Give."
4. Choose a $ amount/item.
5. Options:
A. Pay Now.
B. Remind Me Later.
6. If "Pay Now," taken to page "feature coming soon." If "Remind Me Later," email sent to user.
7. Reminder email sent to user.
8. Follow Up: email newsletter, updates about homeless individual, Street Code updates, etc.
This is all pretty rough. We should hash through things and see what minimum amount of work would give us some helpful metrics to move forward.
Partner Orgs
Items # 4 and # 5 will be the trickiest parts. I'm planning on starting to reach out to potential partner orgs soon to explain our ideas and get some feedback/advice. Let me know if anyone wants to help set up meetings.
In preparation for this, developing some collateral and presentation materials would be super useful. Taking some time to mock up the admin module in more detail would be helpful, too.
Conclusions
Lots of work to do! Tons of fun to be had! I'm excited to move forward.
Hooyah,
Sheikh
P.S.: Feel better, Kristine!
P.P.S.: I hope you rocked the movie roll, Ryan!